World is inspired by his life, legacy & legendary self-expression
Elton John unveils his own world, Elton John Presents: Beyond the Yellow Brick Road, on Roblox, a global online platform connecting millions of people through shared experiences. Created by Elton John and Rocket Entertainment with Roblox creators and support from Universal Music Group (UMG), the virtual experience is live now, offering fans a new way to enjoy his timeless music, express themselves through his iconic fashion co-created with the community, and experience John’s impact on popular culture in a new, creative, and unique way.
This unique experience will let fans follow the yellow brick road through an interactive world inspired by John’s life and legacy and discover it through the eyes of the Roblox community, learning what John’s unparalleled influence means to them. The experience includes the Rocket Man’s iconic digital fashion and photographs of memorable moments, interactive challenges set to his greatest hit songs, daily scavenger hunts, and trivia quizzes. Designed in collaboration with more than 20 Roblox community creators, the digital fashion collection on virtual display is inspired by John’s most celebrated outfits and eyewear, including free items made with the Los Angeles Dodgers and Major League Baseball and inspired by the outfit John wore at his legendary concert in 1975. Fans can try on complete outfits or mix-and-match individual items to recreate John’s look on their avatar and shop the full collection available to visitors globally.
“I’m absolutely thrilled to be launching Beyond the Yellow Brick Road on Roblox,” John says. “I’ve seen the joy that Roblox has brought to my boys, and the possibility it creates by the ability to interact with fans in such an exciting and forward-looking way has been mind-blowing to me. I’ve always been myself and used my image, eyewear, and music to express myself, and Roblox really encourages that self-expression. Now my fans can do the same, and that’s really exciting. At every step of my career, I’ve always wanted to push forward and look to the future, and Beyond the Yellow Brick Road is the next step on that journey as I prepare to step away from live touring after 50 years on the road. It’s genuinely thrilling, and I can’t wait to see the response from my fans and the Roblox community.”
The Roblox community is also invited to a special performance taking place within the Beyond the Yellow Brick Road experience on Roblox starting on November 17th, with additional performances re-airing hourly through November 20th. Reimagined for limitless creative expression on Roblox, this series of ten-minute virtual performances – made up of John’s best-loved songs – will offer fans of all ages anywhere in the world an entirely new way to feel part of his final ever US shows. Forming part of his record-breaking and critically acclaimed Farewell Yellow Brick Road Tour, the special performances will coincide with John’s run of Dodger Stadium shows from November 17-20, which will see John make history once again as he returns to the iconic LA venue for the first time since his legendary performance in 1975. The final concert will be livestreamed on Disney+ and will correspond with a documentary to follow. Countdown to Elton Live will precede the three hour broadcast.
Virtual experience visitors are also able to earn and collect yellow bricks, the currency used in Beyond the Yellow Brick Road, as they explore interactive challenges, allowing them the chance to gain VIP access to hear a dedicated message from John and have their avatar appear on stage with him at his final Dodger Stadium show on November 20th. After the Dodger Stadium concerts, Elton John: Beyond the Yellow Brick Road will continue to live on with new experiences, music, fashion, and more as an immersive timeless capsule of his craft in the metaverse.
Elton John Presents: Beyond the Yellow Brick Road is the latest new frontier that Elton John is embracing during a dazzling period of creativity and cultural relevance. Having topped the UK single charts last summer with “Cold Heart (PNAU Remix)” with Dua Lipa, his latest smash hit single “Hold Me Closer” has seen the rocker stepping into the limelight with Britney Spears for her first studio recording since 2016. With a chart-topping memoir Me and acclaimed musical fantasy Rocketman in recent years, and the Farewell Yellow Brick Road Tour continuing to be lauded by fans and critics alike, his collaboration on Roblox continues to reinforce John’s ongoing relevance. As fans prepare to bid farewell to Elton John as a touring artist, With Elton John Presents: Beyond The Yellow Brick Road they can continue to experience all aspects of John’s world in the forward-thinking and thoroughly modern manner we’ve come to expect from one of the greatest pop culture icons of the 20th and 21st century.
