Nine day pop-up takes place in NYC
Eminem’s Mom’s Spaghetti restaurant is coming to New York City to celebrate the 20th anniversary of Universal Pictures’ 8 Mile. The pop-up event marks the first time Mom’s Spaghetti will be available in New York City. The event is being held at Shopify’s New York storefront in SoHo from November 10-20, with the commerce company also powering the food and merchandise sales at the pop-up that features a full selection of special edition and exclusive film and Mom’s Spaghetti items and experiences.
“Twenty years later here we are serving spaghetti that came from a lyric I wrote for the movie,” the newly inducted Rock and Roll Hall of Fame rapper shares. “It started out as a joke but it’s become a reality and I’m really excited to be able to bring this concept from Detroit to NYC for the pop-up this month. B-Rabbit would be so proud!”
Tickets are free and required for entry by appointment only via momsspaghetti.com. Shopify NY is located at 131 Greene Street in New York City.
Shopify proudly powers a number of Eminem’s entrepreneurial efforts, including shop.eminem.com and the Mom’s Spaghetti brick-and-mortar location in Detroit with Shopify POS.
Mom’s Spaghetti — a partnership between Eminem, his manager Paul Rosenberg, and Detroit-based Union Joints Restaurant Group — first debuted in 2017. It began as a pop-up event at The Shelter, the legendary Detroit club that was an early performance venue and hang-out for Eminem. Similar activations followed at various live festival performances and events. The name for the concept was born from a famous verse from “Lose Yourself,” the single written for the movie that sold more than 10 million copies and earned Eminem an Oscar and a pair of Grammys in 2004.
Released on November 8, 2002, the semi-biographical 8 Mile film starred Eminem and told the story of his early years as a struggling artist in Detroit. It recounted his experience coming up through the hip hop scene, including the famous rap battles that helped him get established.
Universal recently released the film in 4K Ultra HD featuring High Dynamic Range for brighter, deeper and more lifelike color, DTX:X Audio and bonus features.
