Project opens on Woodward Ave across from Comerica Park on Sept 29th
Mom’s Spaghetti – the concept restaurant featuring menu items centered around the legendary lyric from Eminem’s iconic “Lose Yourself” – will be opening a brick-and-mortar location in downtown Detroit. The restaurant, located within the newly-opened Union Assembly restaurant at 2131 Woodward Avenue “in the alley between Union Assembly and The Fillmore,” opens for business at 5 pm on September 29th.
Eminem and his manager Paul Rosenberg partnered with Union Joints restaurant group – with whom they worked on the original project – to create the permanent location. Stans are likely already familiar with Mom’s Spaghetti as the concept was launched in 2017 as a pop-up at The Shelter, the iconic music venue at legendary St. Andrew’s Hall in Detroit, in conjunction with the release of Eminem’s Revival album. The pasta pop-up then made intermittent appearances at various Eminem live festival performances and events over the course of the following year including Coachella, Firefly and Governor’s Ball. During the pandemic, Shady Records contracted Union Joints to deliver Mom’s Spaghetti to frontline caregivers at eight hospitals and to those administering COVID-19 vaccinations at the TCF Center (formerly Cobo Hall) garage in Detroit.
“We’ve had a lot of fun putting this project together with the folks at Union Joints, and the response from fans has been overwhelmingly positive,” shares Eminem manager Paul Rosenberg. “The previous pop-ups were really a test for us to determine whether there was enthusiasm for a regularly-occurring Mom’s Spaghetti spot that would be open all year long. We are really pleased to announce the arrival of the walk-up restaurant and adjacent upstairs store, called The Trailer, where fans can experience a uniquely-curated environment and obtain merch and other items from Eminem and his new pasta operation.”
Keen-eyed Detroiters may have noticed that Mom’s Spaghetti was initially teased with a commercial that ran throughout this past weekend on local television. Mom’s Spaghetti occupies a small bodega space within Union Assembly. Designed by Ann Stevenson, the space feels as though the rest of the restaurant was built around it… like a longstanding neighborhood holdout that wouldn’t budge. Mom’s is ordered and served via a walk-up window in the alley with limited customer seating inside next to the bodega space.
September 29th also sees the opening of The Trailer, a dedicated Eminem retail space that’s located above the Mom’s Spaghetti kitchen. A nod to B. Rabbit’s trailer from 8 Mile, the space features Mom’s Spaghetti merch, items from the Eminem retail collection (including limited editions and coveted dead stock) and memorabilia from the Eminem archives. Expect drops and rotating stock in this retail space, which is limited to eight Stans at a time.