The song premieres as part of the new NASCAR on Prime marketing campaign
Prime Video is revving up for its inaugural season of NASCAR Cup Series coverage, introducing an electrifying anthem that brings together country superstar Eric Church and rock legend John Fogerty. “Up Around The Bend (Amazon Music Original)” with Eric Church and John Fogerty is a reimagined version of Fogerty’s original classic and transforms the iconic song into the signature sound for NASCAR on Prime, capturing the excitement of race day with a high-energy track.
Fans will get their first taste of the collaboration when the song debuts today (Thurs, Apr 24th) as part of the new NASCAR on Prime marketing campaign. The commercial, produced by 77 Ventures and Boomshot, features racing icon and Prime Video analyst Dale Earnhardt Jr., veteran analyst Steve Letarte, and Cup Series star Chase Elliott, with a classic Chevelle serving as a visual bridge between NASCAR’s heritage and future, with production spanning five days at Charlotte Motor Speedway.
“Working with both Eric Church — an incredible artist who is a genuine NASCAR fan — and the legendary John Fogerty to put a fresh spin on his iconic hit gives our coverage a distinctive sound that matches the energy of the sport,” states Stacey Rosenson, Head of U.S. Sports Marketing, Prime Video. “Incorporating the anthem into our new commercial featuring the legendary duo of Dale Earnhardt Jr. and Steve Letarte, alongside current Cup Series star Chase Elliott, taps into the heartbeat of NASCAR and highlights our commitment to delivering a unique, fun and exciting viewing experience for fans.”
Grammy Award winner and Rock & Roll Hall of Famer Fogerty will mark his 80th birthday on May 28, 2025 — and he’s celebrating all year long with concerts, new music releases and more. As the leader of Creedence Clearwater Revival, Fogerty helped shape the sound of American music, and has received multiple awards and honors for his undeniable impact on the culture, including induction in the Songwriters Hall of Fame, the Baseball Hall of Fame and much more.
The NASCAR on Prime anthem consists of Church and Fogerty joining forces to create a dynamic new version of the timeless hit. The anthem will premiere during Prime Video’s presentation of the Coca-Cola 600 from Charlotte Motor Speedway on Sunday, May 25th, and will be woven into broadcasts throughout the exclusive five-race NASCAR Cup Series package.
The @NASCAR Cup Series on Prime is coming Up Around The Bend! 🎶
Eric Church and John Fogerty team up for our new signature anthem, debuting May 25th ahead of the Coca-Cola 600. pic.twitter.com/bknA8564Ve
— Sports on Prime (@SportsonPrime) April 24, 2025
