AMB Sports and Entertainment launches ATLive this November
AMB Sports and Entertainment (AMBSE) is bringing the hottest artists together for one weekend to create ATLive, Mercedes-Benz Stadium’s inaugural concert series on Friday, November 15th and Sunday, November 17th.
ATLive will feature A-list artists with over 100 top ten hits including 43 No. 1 singles. Friday’s line-up will feature performances by newly crowned 2018 CMA and Academy of Country Music’s (ACM) Entertainer of the Year and four-time GRAMMY Award winner Keith Urban; Country Music Association’s (CMA) 2012 Entertainer of the Year, five-time Male Vocalist of the Year and GRAMMY nominee Blake Shelton; AMA’s 2015 New Artist of the Year and GRAMMY-nominated Sam Hunt; platinum-selling and GRAMMY Award-winning Sugarland; 2018’s Best new alternative rock artist by iHeart Radio Music Awards, Judah & the Lion; and singer-songwriter Cale Dodds.
Sunday’s line-up will feature the three-time CMA and six-time ACM Award winner Eric Church; multi-platinum, ACM, CMA, CMT and Billboard Music Award-winning singer-songwriter Luke Combs; four-time CMA and five-time ACM winner and GRAMMY-nominated Brothers Osborne; and soulful newcomer, Caylee Hammack.
“We are very excited to bring such a talented group of artists together for an incredible music experience,” states Tim Zulawski, senior vice-president and chief revenue officer, AMB Sports and Entertainment. “From the beginning, our goal was to create a concert series that will transcend what most expect and become the must-see event for Atlanta. And in doing so, allows us the opportunity to give back to our communities and those in need. We are committed to delivering world-class experiences and ATLive is just the next opportunity to do it.”
Saturday’s lineup is being finalized and will lean more toward the rock/pop and urban genres. Tickets for each night will go on-sale Friday, August 23rd at 10 am ET and may be purchased by visiting Ticketmaster. There will not be a multi-night ticket option for this event and each night varies with pricing.
Giving back to others is at the foundation of all the Blank Family of Businesses. As part of that core value, AMBSE in partnership with the Arthur M. Blank Family Foundation will be donating a portion of the proceeds from ATLive to two very worthy organizations. The Johnnie Mac Soldier’s Fund honors military service and sacrifice by providing scholarships to veterans and military family members, particularly children of our nation’s fallen and disabled, and the Quest Community Development Organization whose mission is to develop affordable housing and provide needs-based community services to enhance the quality of life for underserved individuals and families.
The star-studded line-up comes to AMBSE in partnership with MAC Presents and ATLive will be produced by AMBSE with Messina Group overseeing production of shows.
For Mercedes-Benz Stadium, this concert series will add to the already impressive list of performers to play shows at the stadium in the first two years since opening, including artist such as Taylor Swift, George Strait, Beyoncé and Jay Z, Garth Brooks, Ed Sheeran and Kenny Chesney among others.
Author: Buddy Iahn
Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.