Final instant grat track from upcoming three-part project
Since first revealing that he was working on new music in early 2020, reigning CMA Entertainer of the Year Eric Church has slowly peeled back the curtain to reveal his forthcoming Heart & Soul triple album born from a month-long session during which he wrote and recorded a song from start to finish each day in an effort push the limits of creativity. With “Break It Kind Of Guy,” available everywhere now as the final instant grat track off the forthcoming project, that unconventional method informed the lyrics of the song itself.
“I was writing with Luke Dick and Casey Beathard – who had never written together before, which was another cool thing about this process,” shares Church of the song’s creation. “Luke was talking about how refreshing it was and how creative he felt in that setting, and then he said ‘I’m so surprised you would do it this way because normally people are like ‘if it’s not broke’ – and when he said that, I went ‘you break it.’ We’ve got three songwriters in the room so immediately it turned into ‘if it’s not broke, I’m a break it kind of guy.’ It was a neat thing for the song to be born in that moment.”
With a twangy guitar driven by an uptempo beat and a playful banter between Church and longtime backing vocalist Joanna Cotten during the falsetto chorus, “Break It Kind Of Guy” is signature defiance and rebellion from the Chief.
“Break It Kind Of Guy” is featured on Church’s forthcoming Soul album, set for release Friday, April 23rd following the release of Heart which kicks off the three-part collection on Friday, April 16th. In keeping with his longtime commitment to put fans first, Church created the middle album of the trilogy, &, specifically for the Church Choir and will make it available exclusively to those fans and only as a vinyl record on Tuesday, April 20th.
