โWalk on Waterโ Marks First Song Released by THIRTY SECONDS TO MARS in Four Years
ESPN has teamed with Interscope Records and Universal Music Group Nashville for the third consecutive year for the network’s 2017 college football programming. Season coverage will include music from Thirty Seconds To Mars, Aloe Blacc, Darius Rucker, Ice Cube, Imagine Dragons, Lady Antebellum, Jaden Smith, Kendrick Lamar, One Republic, The Band Perry and more
Thirty Seconds To Mars’ โWalk on Water,โ which is the group’s first single in four years, will be used for ESPNโs season-long college football marketing campaign. The song features a sweeping chorus as a call to arms that embodies the spirit of elite athletes, which made it a natural fit for the band and ESPNโs college football programming for the 2017 season. โWalk On Waterโ marks the first single from the multi-platinum selling bandโs highly anticipated forthcoming fifth studio album.
โAs we continue to grow the College Football Playoff into a must-see, cultural event, music plays a big role,โ says ESPN Vice President of Sports Marketing Emeka Ofodile. โโWalk on Waterโ is a perfect fit for this yearโs campaign because it embodies the spirit of each teamโs journey and the incredible lengths they go to throughout the season in order to make the College Football Playoff.โ
In addition to Thirty Seconds To Mars, ESPNโs college football coverage will bring viewers the latest and greatest songs from the music scene as part of an ongoing collaboration between ESPN, Interscope Records and Universal Music Group Nashville. For the third consecutive year, artists from the label will be featured across a variety of shows, promotions and games on ESPNโs college football platformsโboth on television and digital.
โThe ability to collaborate with Interscope and Universal Music Nashville over the last three years has been a great asset to ESPN and our coverage,โ states ESPN Music Director Kevin Wilson. โIn addition to bringing fans the best games each week during college football season, we have the ability to give the latest music from some of the top artists in the country. Combining music and sports truly is entertainment at its best.โ
College football fans will hear music from Thirty Seconds To Mars and other top artists including Aloe Blacc, Brandon Lay, Darius Rucker, Goodbye June, Gryffin & Illenium, Ice Cube, Imagine Dragons, Jaden Smith, Kendrick Lamar, Lady Antebellum, MGK, One Republic, Shania Twain, Sir Sly, Sur, The Band Perry, X Ambassadors, and many more throughout the season. Additional music highlights for ESPNโs 2017 college football season include:
- New Music Weekends: ESPN will work with Interscope to debut singles from big-name artists on select ESPN Friday night college football telecasts throughout the season.
- Jamie N Commons: The bandโs single โGloryโ debuted in an SEC Network commercial last July and will continue to be used throughout the 2017 season, promoting the biggest game of the week.
- Live Performances: Artists will perform live at ESPN college football games throughout the season