The Latin superstar’s music will be part of select programming
Music from the Grammy Award-wining Carlos Santana will be featured on ESPN and ESPN Deportes’ coverage of select sports events and across a variety of studio programming and platforms this summer beginning June through August 2014.
As part of The Summer of Santana, three songs from Santana’s recently released album Corazón (Heart) will add rhythm to each month, starting with “Saideria” in June. “Yo Soy La Luz” will follow in July and the summer will come to an end with “La Flaca,” featuring Latin star Juanes, in August.
“The inclusion of Santana’s music, which is influenced by different genres and cultures, aligns with ESPN’s efforts to use music that is appealing to a diverse audience,” said Kevin Wilson, music director for ESPN. “Santana is a renowned artist who has built a prolific career, and we are excited to enhance our content with his tunes.”
The music will be incorporated into telecasts, in and out of commercial breaks, highlight montages and studio segments across television, radio and digital platforms. Some of the live events and programming featuring the songs include NBA Finals, ESPYS, U.S. Open, NBA Countdown, First Take, Numbers Never Lie, SportsCenter, #Redes and Nacion ESPN.
Released in May, Santana’s Corazón is the artist’s first, ever, Latin music album of his iconic career which has held the #1 spot on the Latin charts for 4 consecutive weeks. The album features collaborations with ChocQuibTown, Lila Downs, Gloria Estefan, Fabulosos Cadillacs Juanes, Ziggy Marley, Miguel, Niña Pastori, Diego Torres, Samuel Rosa of Skank, Cindy Blackman Santana, Romeo Santos, Soledad, Wayne Shorter, and more.