Fergie releases video for ‘L.A. Love (La La)’

Eight-time Grammy Award-winning multi-platinum recording artist Fergie has released the video for the remix of her current hit single “L.A. Love (La La)” on Vevo.

The eye-popping video was directed by Rich Lee, who has also directed clips for Fergie’s “Clumsy,” The Black Eyed Peas’ “Imma Be Rocking That Body,” and Eminem’s “Rap God,” “The Monster,” and “Not Afraid.” The video celebrates the love Fergie has for L.A. by featuring her rolling through the streets of the city, from downtown to South Central to Venice Beach and up to Hollywood Boulevard’s Mann’s Chinese Theatre, on a custom psychedelic party bus. Tricking out the bus itself was a massive undertaking. The highly elaborate design, which includes a huge Mexican Day of the Dead mask on the bus’ front, was inspired by the art cars at Burning Man and was built from scratch from the bones of an old school bus. It took nearly two weeks to complete and Fergie oversaw every element of the bus’ makeover.

Fergie personally invited several L.A. icons to the shoot, who all appear in the video, including YG, who raps on the track, the song’s co-writer and producer DJ Mustard, Kelly Osbourne, Chelsea Handler, Tommy Chong, Cypress Hill’s Sen Dogg, Wilmer Valderrama, Sevyn Streeter, club promoter Josh Richman, NBA super fan James Goldstein, Big Kim, and Dennis Woodruff. Stick around to the end of the clip for additional L.A.LOVE cameos by Hilary Swank, BEP’s apl.de.ap and Taboo, DSquared2 Dean and Dan, Ryan Seacrest, Power 106’s DJ Big Boy and Louie G, Japanese superstar Kumi Koda, Mike WiLL Made-It, Rae Sremmurd, Pretty Reckless front woman Taylor Momsen, and LA Clippers Blake Griffin, Chris Paul, and DeAndre Jordan.

Fergie was involved in planning every detail of the shoot from the casting to the locations to the styling, with several of her outfits coming straight off the runway, including a sequined plaid shirt and white bodysuit created by New York designers The Blondes. A second jewel encrusted bodysuit by The Blondes was paired with thigh-high laser cut DSquared2 boots.

One of the most prominently featured looks is a blue, white, and red bodysuit from Jean Paul Gautier’s last-ever ready to wear collection, which was unveiled at the end of September. The Chanel megaphone Fergie uses in the video is the same one Giselle used in the Paris Spring 2015 show. Other stand-out looks include a custom LA LOVE basketball jersey created especially for Fergie by Michael Schmidt (Madonna, Cher, The Black Eyed Peas), as well as pieces by Alexander Wang, Chanel, Saint Laurent, and Versus by Versace.

“The combination of YG and Fergie for this remix makes a lot of sense, especially with YG’s rise in the game over the last year.”

Released in September on will.i.am music / Interscope Records, “L.A.LOVE (la la),” marks the global pop icon’s return to the music spotlight. It is her first new track since “A Little Party Never Killed Nobody,” which appeared on the platinum soundtrack to the 2013 film The Great Gatsby and has sold over one million copies worldwide. The YG remix was released digitally in late October.

“The combination of YG and Fergie for this remix makes a lot of sense, especially with YG’s rise in the game over the last year, and of course his long history and chemistry with DJ Mustard makes it a no-brainer,” Complex stats. “YG certainly does spice up the already energetic track, rapping about monumental Los Angeles moments and figures, such as Dr. Dre and the Rodney King riots.”

Author: Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.