Highly anticipated fourth studio album due Nov 12th
Ready to take over the fall, GRAMMY Award-nominated multi-Platinum rapper, producer, and philanthropist French Montana announces his highly anticipated fourth full length studio album, They Got Amnesia, arriving November 12th via Epic Records/Bad Boy Entertainment. In addition, the rapper unleashes a bar-raising new single entitled “I Don’t Really Care.”
Addressing the critics head-on, “I Don’t Really Care” pops off as a classic Coke Boys cut pinned to simmering 808s and slick cymbals. Produced by Boi-1da and Lil CC, Montana leans into this instantly unshakable groove with braggadocio lines such as “I’m biggest bad boy since Wallace” and “I’m the guy with the sauce, boy” before he announces, with no shortage of swagger and spirit, “I DON’T REALLY CARE.” It’s a mission statement of sorts that kicks off the runway to They Got Amnesia with a bang.
Montana co-directed the accompanying visual with Edgar Esteves. Full of clever Easter eggs, the clip makes references to headline-making moments by names like Childish Gambino, The Weeknd, Eminem’s “Lose Yourself,” Cardi B, politicians, while addressing previous relationships and his own public persona, while he’s joined by Bad Boy comrade Diddy and causes all kinds of pop culture chaos. Opening atop the Empire State Building in a moment of suspense, the instantly iconic video serves as a reminder of how magnetic French Montana is.
They Got Amnesia stands as Montana’s tightest and strongest project to-date, as he fully embraces his roots, showcasing a verbal dexterity and unpredictable flows that established him as a star in the first place. It also boasts his summer 2021 anthem “FWMGAB,” which has clocked nearly 30 million streams thus far.
Expanding his influence yet again, he recently announced his new collaboration with legendary perfumer Kilian Hennessy for a limited edition spin on Angels’ Share from KILIAN Paris. Montana worked with Kilian on all creative elements, giving the product a truly unique spin. The limited edition Angels’ Share by Kilian – French Montana bottle has on its cap a gold-colored disk, reminiscent of an LP record, with engraved chains, nodding to Montana’s necklaces. The fragrance is currently available for purchase at sephora.com and bykilian.com.
