The hip-hop luminary releases a new music video for Mixtape Pluto’s standout track
Future extends his historic Mixtape Pluto album with the release of his latest official music video for the standout song “Lost My Dog.” The black-and-white feature, directed by collaborator Henri Alexander Levy, depicts a reflective and emotive Future as he laments the loss of a close friend to a drug overdose. He processes his grief while putting his full emotions into the performance, matching among the most heartfelt lyrics in his catalog.
As the song’s subject matter speaks on a critical issue that has not only affected Future personally but also many communities far and wide, he is announcing that he is highlighting the initiatives and educational programs available to communities across the United States from D.A.R.E. America with a donation via his Freewishes Foundation. Epic Records will also donate to the cause. Alongside this, fans are encouraged to participate in making their donations to the organization by viewing the “Lost My Dog” video on YouTube or by visiting dare.org/donate.
Mixtape Pluto was released last fall to critical acclaim and broke historic records, becoming Future’s 11th No. 1 album on the Billboard 200 and notably his third consecutive No. 1 album in 2024 following his smash collaborations with Metro Boomin. The trifecta of releases was the first to achieve the milestone this decade, as Future became the first act to achieve this since The Beatles in 1965-1966, and the first hip hop in chart history. Most impressively, he remains the first solo artist to achieve this chart feat, regardless of genre.
The project was executive produced by 808 Mafia boss Southside, and co-executive produced by Wheezy. A homage to the legendary Dungeon Family and late Rico Wade, Mixtape Pluto‘s album art depicts infrared purple lighting emanating from the windows of the original Dungeon Family house in Atlanta. It is the location of their storied studio and the basement of Wade’s mother’s home where the legacy of Future was born. It’s a fitting statement: the notably featureless Mixtape Pluto distills Future to his essence.