Together they will rally patrons to drink responsibly through #JoinThePact, committing 700,000 pledges
Following National Dive Bar Day on July 7th, Garth Brooks and Seagram’s 7 Crown will extend the celebration of dive bars everywhere this summer while encouraging responsible drinking to make sure everyone gets home safely. The American whiskey and the American icon are encouraging consumers to support their local watering holes all summer long while enjoying great music and straightforward, classic drinks — like a 7 & 7 — responsibly.
As part of the celebration, the pair have pledged to #JoinThePact to help make our roads safer for everyone by never driving impaired. Together, Brooks and Seagram’s 7 Crown have committed to securing 700,000 pledges this summer from dive bar patrons across the country at jointhepact.com.
Brooks, who recently debuted what is already being called this summer’s anthem “Dive Bar” featuring Blake Shelton, will be popping up at hometown dives across the U.S. for impromptu concerts as part of his summer tour. Fans can tune in to their local country station for tour details and listen to the new single. And all summer long, Seagram’s 7 Crown and Brooks are asking dive bar lovers everywhere to take action at jointhepact.com to pledge to never drink and drive, then encourage others to do the same by using #JoinThePact on Facebook and Twitter.
“Dive bars are all about the people inside of them. These people are our family…the ones we can talk to about anything and the dive bar itself is a lot of times, the calm in the storm, our getaway from the daily grind,” states Brooks. “I applaud Seagram’s and share the mission to help our favorite neighborhood hangouts live to see another day. That’s why I urge all my friends to take the #JointhePact pledge to never drive impaired, so together we can keep the celebration going all summer long.”
Seagram’s 7 Crown and Brooks are proud to support Join the Pact, a global mission to reduce harmful consumption and road-related accidents as a result of driving impaired.
“The dive bar continues to be a great, come-as-you-are spot to grab a simple drink with friends. They’re approachable and welcoming, a philosophy shared by Seagram’s 7 Crown” says Diageo Brand Director Jason Sorley. “Garth Brooks’ ‘Dive Bar’ just reinforces the love and nostalgia we all share for these beloved hangouts, so it is a privilege to join forces to not only celebrate dive bars but ensure we can all continue enjoying these places together, responsibly.”
Seagram’s 7 Crown is a carefully blended American whiskey aged in oak with a rich and casual history. The whiskey shares a storied past with dive bars, as both have been an integral part of American drinking culture.