George Strait & Metallica headlining ATLive 2021

Second annual event is Nov 5-6 in Atlanta

George Strait and Metallica are headlining the second annual ATLive at the Mercedes-Benz Stadium in Atlanta, GA, on Friday, November 5th and Saturday, November 6th, respectively. The second annual ATLive two-day festival also features Eric Church and Caitlyn Smith on night one with Cage The Elephant and Greta Van Fleet on night two.

The two-day festival is produced by AMB Sports and Entertainment with two unique, separately ticketed events. Tickets for each night will go on sale Friday, July 16th at 10 am EDT via Ticketmaster with pre-sales beginning July 8th at 10 am.

“We are thrilled to be bringing ATLive back with an incredible lineup of artists,” shares AMB Sports and Entertainment’s Tim Zulawski. “From the beginning, our goal was to create a concert series that will become the must-see event for Atlanta. In our first year, we delivered a world-class experience for fans from across the world and we are excited to create that same experience again while giving back to our communities and those in need.”

ATLive, a multi-genre concert series developed and promoted by AMB Sports and Entertainment, is the premier destination concert series for the city of Atlanta. The event also provides the opportunity to give back through purpose-driven philanthropic initiatives, aligning with the organization’s core values. This year, AMBSE is partnering with George Strait and his longstanding partners at the Military Warriors Support Foundation as well as Metallica’s All Within My Hands nonprofit to donate a portion of the proceeds from ATLive to providing housing for wounded veterans and feeding the hungry.

In its inaugural year, ATLive, the first self-promoted concert series for AMBSE, sold out both nights bringing more than 90,000 fans together at Mercedes-Benz Stadium to enjoy incredible music by today’s hottest country artists like Keith Urban, Sugarland and Luke Combs. ATLive, presented by Mercedes-EQ and in partnership with Orangetheory Fitness, will be produced by AMBSE with Messina Group overseeing production of shows.

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Buddy Iahn
Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.
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