George Thorogood & The Destroyers announce tenth annual holiday campaign

The rcokers spread holiday love via support of 11 national charities

George Thorogood & The Destroyers announce their tenth annual Who Do You Love? holiday campaign, which runs from November 18th through December 30th, and designed to raise awareness and support for 11 nonprofits close to the band’s heart.

“When I was a kid, my hero was Bobby Kennedy,” says Thorogood. “He said, ‘Some men see things as they are and ask why? I dream things that never were and ask, why not?’ It was a message that spoke directly to my generation, and one that I’ll always carry with me.”

The campaign kicks off with The Marla Thorogood Memorial Fund for Ovarian Cancer Research, established in memory of George’s wife who passed away in 2019. $1 from every ticket sold at participating venues is donated to the fund, as is 100% of net proceeds from a limited edition commemorative t-shirt. All proceeds go toward research at Vanderbilt University Medical Center’s Department of Obstetrics and Gynecology, whose leading studies of gene mutations can help identify women at risk for ovarian and breast cancer.

Over the following six weeks, the band will also spotlight Musically Fed, Convoy Of Hope, Gibson Gives, Music Health Alliance, The Blues Foundation’s HART Fund, The Grammy Museum, Sweet Relief Musicians Fund, Chic Awearness, Firefighter Cancer Support Network, and The Guitar Center Music Foundation. Team Thorogood is currently producing a series of short videos that will highlight each charity for posting on their popular Facebook, Instagram, TikTok, and X channels.

George Thorogood & The Destroyers are currently wrapping up a banner year that has included George’s famed Gibson ES-125TDC ‘Bad To The Bone’ guitar on permanent exhibit at The Rock & Roll Hall of Fame; a recent Las Vegas Raiders halftime performance, their upcoming induction to The Musicians Hall of Fame; and the September 25th premiere of their top-rated PBS Special, Recorded Live At Analog. The band’s acclaimed Baddest Show On Earth Tour resumes in March 2026.

Buddy Iahn
Buddy Iahn