Gibson donates Gibson SG Standard guitars for official charity auction
Gibson has partnered with Black Sabbath and their historic Back to the Beginning reunion show on Saturday, July 5th in Birmingham, England. The event marks the first performance in over 20 years of the original Black Sabbath lineup of Ozzy Osbourne, Tony Iommi, Geezer Butler, and Bill Ward. It’s also slated to be the foursome’s curtain call together and Osbourne’s last-ever performance as he deals with a litany of health concerns.
Gibson will donate two Gibson SG Standard guitars–the world-famous guitar model beloved by Tony Iommi–which will be signed by the artists backstage at Saturday’s event. Music fans worldwide will have the chance to bid on these one-of-a-kind signed guitars during the high-profile charity auction live at www.ozzyauction.co.uk, which will run until 10 pm on Sunday, July 6th. All proceeds from the auction will be shared equally between three causes close to the Osbourne family’s heart — Cure Parkinson’s, Birmingham Children’s Hospital, and Acorns Children’s Hospice.
“It’s an honor to pay tribute to Tony Iommi and Black Sabbath, and it’s back to the beginning for me as well,” says Cesar Gueikian, President and CEO of Gibson. “I started playing guitar because of Black Sabbath and Tony’s riffs. Tony is ‘The Rifflord’ and the bands paying tribute to Black Sabbath on this epic day owe a great deal to them for paving the way for heavy metal. I am deeply honored to call Tony my friend, my adopted godfather, and to have had the chance to collaborate with him at Gibson and on the single ‘Deconstruction,’ co-written with Serj Tankian. I wouldn’t be at Gibson without that moment when I was 10 years old, when, after discovering Black Sabbath, my life in music unfolded from that point onward. All of us at Gibson are proud to be playing a part in this epic last show and going back to where everything began for Black Sabbath!”
Alongside the Gibson SG Standard guitars, Gibson will also be present backstage with a selection of guitars, as well as an interactive experiences and a photo booth with Indian Motorcycles as part of the unforgettable backstage environment available for the performers, VIP guests, and industry legends.
This is a unique opportunity to celebrate a defining moment in rock and roll history while supporting three life-changing charities. Every bid placed will directly help fund vital research, care and support for those who need it most. Gibson is backstage at Back to The Beginning getting these epic guitars signed by the icons themselves. The final reveal of all signatures on the guitars above will drop on Sunday, July 6th.
Payment for this item will be taken and paid directly to the charities. A member of the team will inform you of your winning bid and supply payment details. Subject to availability.
Last weekend, the group was awarded the Freedom of the City of Birmingham at a ceremony in the Council House on Saturday.
Back to the Beginning marks the historic return of the original Black Sabbath – Ozzy Osbourne, Tony Iommi, Geezer Butler and Bill Ward – performing together for the first time in 20 years. The all-star celebration of heavy metal’s founding fathers will see Ozzy take to the stage for a short solo set before reuniting with Black Sabbath for his final ever performance, making this one of the most significant live music events of the decade.
Formed in Birmingham in 1968, Black Sabbath went on to become one of the most influential and successful metal bands of all time, selling over 75 million albums and defining a genre. Music Director Tom Morello has described Back to the Beginning as “the greatest heavy metal show ever.”
The event will also feature performances from Metallica, Slayer, Guns N’ Roses, Pantera, Gojira, Alice In Chains, Halestorm, Lamb Of God, Anthrax, and Mastodon. A supergroup of legendary musicians will also take to the stage, with confirmed artists including Billy Corgan, David Draiman, Duff McKagan, Slash, Frank Bello, Fred Durst, Jake E Lee, Jonathan Davis, KK Downing, Lzzy Hale, Mike Bordin, Rudy Sarzo, Sammy Hagar, Scott Ian, Sleep Token ii, Papa V Perpetua, Tom Morello, and Zakk Wylde.
The event will be streamed with a two-hour delay globally, with all proceeds to benefit charity.
