“Get Up Tres” inspires consumers to never give up and always get up
R&B superstar Giveon has teamed with Tres Generaciones Tequila for the “Get Up Tres” encouragement campaign. “Get Up Tres” encourages a new generation of artists, creators and fans to celebrate the missteps, focus on the journey and always get up despite obstacles along the way.
Tres Gen Tequila has partnered with Giveon for his highly-anticipated Give Or Take headlining North American tour. The brand will serve as an official sponsor and travel cross-country with Giveon to celebrate with fans in major cities coast-to-coast. His story, which has had both exhilarating and unexpected turns of its own as he continues to discover his voice and refine his craft, is about to unfold in this very exciting next chapter.
As part of its sponsorship, Tres Gen will host elevated cocktail events in select cities during the tour. The brand will also unveil a series of digital videos that are centered around Giveon’s “Get Up Tres” journey offering fans an intimate look at the acclaimed artist, along with a celebratory event to bring his story to life.
“For me it’s all about the process. That’s where the hard work shows up, that’s where the heart, and heartache, and all the storytelling reside,” shares Giveon. “I’m looking forward to working with Tres Gen Tequila to not only share my story, but to offer a platform through ‘Get Up Tres’ for others to tell us about their own journey and celebrate their own successes both big and small.”
Giveon’s debut album, Give or Take, landed a big chart debut as it planted at No. 11 on Billboard top 200 album charts and No. 3 on R&B Billboard 200 Album Charts, upon its release in June via Not So Fast/Epic Records.
