The group launches off-the-wall visualizer with new track
Grammy and BRIT-nominated, diamond-selling British band Glass Animals unleashes the mind-melting new visualizer for “Take A Slice,” directing fans to a chaotic new fan experience site. The launch follows weeks of viral momentum for the track on TikTok, now officially the band’s second biggest song after global smash “Heat Waves.”
With over two million daily views across TikTok (spanning official and UGC sounds), “Take A Slice” is having a major moment. A new trend — “watching your enemy’s downfall” — is driving explosive growth, including a Minecraft video that’s now hit 17.2 million views in just a few days. The visualizer is everything fans have come to expect from Glass Animals — weird, glitchy, addictive, and unpredictable. Built as a reactive website by Dave Bayley and Drew MacFarlane, the experience pulls from the depths of internet chaos to match the unhinged energy fans are throwing back at the track.
“Take A Slice” originally appeared on 2016’s How To Be A Human Being, but its revival proves that Glass Animals can take the internet by storm, again and again. To celebrate, the band took over cult NYC hangout Scarr’s Pizza, handing out slices and teasing “Take A Slice” visuals and lyrics in-store — a nod to the track’s title and the mania building.
