Hybe: We Believe in Music opens on August 2nd
The Grammy Museum teams with Hybe to present its newest exhibit, Hybe: We Believe In Music, A Grammy Museum Exhibit. The interactive exhibit chronicles and captures the power and history of Hybe, spotlighting its legacy of unparalleled innovation and creativity as a trend-setting global entertainment brand and home to the likes of BTS, Seventeen, Tomorrow X Together, Enhypen, Le Sserafim, and others. It opens on August 2nd in Los Angeles and runs through September 15th. The exhibit will kick off on August 1st with Global Spin Live: TWS, a program featuring a moderated conversation with K-pop group TWS, followed by a performance.
The exhibit traces the South Korean-based label’s evolution and influence by showcasing instantly recognizable artifacts from its roster of artists, creators and fans as well. The displays notably feature original outfits worn in iconic and seminal music videos such as “Yet To Come (The Most Beautiful Moment)” by BTS, “Maestro” by Seventeen, “Sugar Rush Ride” by Tomorrow X Together, “Sweet Venom” by Enhypen, and “Easy” by Le Sserafim, among others. Hybe: We Believe In Music also boasts accessories and performance gear donned by Zico, fromis_9, BoyNextDoor, TWS, &Team, and Illitt. The exhibit marks the first time these artifacts will be displayed together in one location.
Other highlights include interactive sing-along and dance rooms, a dedicated Fan Section that celebrates the endless support between Hybe artists and their fandoms, a Mono to Immersive room featuring BTS’s 2022 Grammy performance of “Butter,” a Photoism Booth that allows visitors to pose alongside their favorite K-pop artists, in addition to exclusive video content with producers, artists, music videos, and more.
Access to the special exhibit is $20 with the purchase of a general admission ticket. Reservations are required for entry to the special exhibit for all visitors.
In 2005, South Korean producer, composer and songwriter whose success on the Asian record charts had earned him the nickname “hitman” Bang, changed the trajectory of Korean pop music. That year, “hitman” Bang — born Bang Si-Hyuk — launched the record label Big Hit Entertainment. He soon signed a talented 16-year-old rapper named RM, which became the first step in creating the label’s groundbreaking boy band — BTS. With the group’s global success, “hitman” Bang and Big Hit Entertainment became known as musical trailblazers and record industry innovators. Big Hit Entertainment has now evolved into Hybe, which only continues to break boundaries in music and beyond.
