Target Corp. and three-time GRAMMY Award-winning superstar Gwen Stefani have announced that they are collaborating to produce the first music video ever created on live television. The action will unfold live on CBS as part of a four-minute commercial break during the 58th Annual GRAMMY Awards on February 15th for Stefani’s new single “Make Me Like You”. Target’s groundbreaking campaign supports Stefani’s third studio album, This Is What the Truth Feels Like, which will be released March 18th on Interscope Records. An exclusive Target deluxe edition featuring four bonus tracks is now available for pre-order on Target.com. A standard version of the album will be available for pre-order at all other partners on February 12th.
“Target has an incredible legacy of creating unexpected moments in music, and I’m thrilled to be partnering with them to create my new music video on live television next Monday,” said Stefani.
“Gwen is both a music and style icon, and someone Target has had the fortune to work with on a number of occasions over the years,” said Jeff Jones, executive vice president and chief marketing officer, Target. “Last year, Target created one of the most talked about moments of the night by offering Grammy viewers a surprise live concert. This year, we’re dialing up the theatrics and taking live to an entirely new level, giving fans even more ways to experience this must-see music performance as they watch it on TV and view the action unfold on social media.”
“This is yet another chapter in what has been a long and successful relationship between Interscope and Target,” said Steve Berman, vice chairman, Interscope Geffen A&M. “They are the perfect partner to collaborate with on the launch of Gwen’s new album and bring this unique strategy to life in a truly Target way.”
Building on Target’s history of creating show-stopping music moments, the unprecedented live music experience will take viewers through multiple sets and costume changes in real time, and feature special surprises for fans. Directed by GRAMMY-Award winner Sophie Muller, the live music video will mark the national television debut of “Make Me Like You” following the single’s release on February 12th. Target and Stefani also will bring #MoreMusic to social media, offering intimate, behind-the-scenes access leading up to the big night. During the live television broadcast, fans will be able to watch a unique second view of the experience through Periscope, Facebook Live and Snapchat. The live music moment that is captured on the evening of February 15th will become the official “Make Me Like You” music video on Vevo.
2. You’re My Favorite
3. Where Would I Be
4. Make Me Like You
6. Used To Love You
7. Send Me A Picture
8. Red Flag
9. Asking For It
11. Me Without You
13. Rocket Ship (Target Exclusive)
14. Getting Warmer (Target Exclusive)
15. Obsessed (Target Exclusive)
16. Splash (Target Exclusive)
Author: Buddy Iahn
Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.