Limited edition line will be available at Harley dealers and on its website
Harley-Davidson and Bravado, Universal Music Group’s merchandise and brand management company, announce the launch of a special collection in collaboration with the iconic rock band, Aerosmith. Available now, the limited edition line of men’s and women’s apparel will be sold at Harley-Davidson dealerships around the world and on Harley-Davidson.com.
“We are excited to partner with Aerosmith on a collaboration that brings our two legendary brands together in a shared celebration of Rock and Roll music and motorcycles,” states Jochen Zeitz, chairman, president, and CEO Harley-Davidson.
“We’re thrilled to be partnering up with Harley-Davidson on this capsule. They’re an American institution and share an authenticity and effortless style that encapsulates what Aerosmith is all about. We’re excited to get the collection in the hands of the fans.” adds Aerosmith guitarist Joe Perry.
The collection features iconic artwork collaborations from both Aerosmith and Harley-Davidson to create truly unique and one-of-a-kind designs. The offering will include 17 total styles and is made up of six distinct graphic capsules:
“Burnout” is inspired by the art of Aerosmith’s eponymous album and features vintage imagery to showcase and highlight the beginnings of these two renowned American brands.
“Dream On” is named for the breakout song on the band’s debut studio album, Dream On. It illustrates the enduring influence that both Aerosmith and Harley-Davidson have established worldwide.
“Pump” utilizes both Aerosmith’s and Harley-Davidson’s most recognizable logos to create an iconic and a collaborative design, joining the two brands with the wings of freedom.
“Aero Force One” is titled as an ode to the Aerosmith’s devoted fan base and was designed as an emblem showcasing the alliance of these two American powerhouse legends.
“Toxic Twins” is a graphic riff on the nickname for the band’s songwriting duo and a further reference to the Aerosmith and Harley-Davidson partnership. This design features both logos encased with snakes meant to represent the strength and spirit of both renowned brands.
“Draw the Line” takes the art from Aerosmith’s album of the same name and infuses the tire tread and exhaust pipes of a Harley-Davidson motorcycle to represent the thunderous energy that ties rock and roll music and motorcycles together.
This limited and legendary collection features men’s and women’s graphic T-shirts, long-sleeve shirts, sweatshirts, and tank tops.