Event runs July 1-3
Hulu has announced that it will be the official streaming destination of the 2022 Essence Festival, which will take place in person in New Orleans, and virtually, from June 30-July 3. This marks the first time ever that Essence has made programming from its iconic festival available on a streaming platform. Select daytime programming including panel discussions and evening musical performances will be available exclusively to Hulu SVOD subscribers to livestream at no additional cost. The Essence Fest Primetime livestream will run on the platform July 1-3 from 7-11:59 pm CT.
Hulu will also have a special presence on-site at the festival, providing guests with an immersive experience at The Rink @ The Hulu Motel, a roller skating rink filled with interactive touchpoints, giveaways, and content-themed bites and drinks. Skaters will also be treated to live performances by DJ Ohso and DJ Diamond Kuts. The three-day activation will be open July 1-3 from noon until 7 pm to guests 21+ at the New Orleans Civic Theatre.
This announcement comes on the heels of the news that The Walt Disney Company will be the exclusive entertainment sponsor of the 2022 Essence Festival, expanding on a decade-long partnership. Fans will have the opportunity to immerse themselves in culture-defining storytelling, engage in unforgettable entertainment, interact with some of today’s biggest stars and enjoy culinary experiences. As the exclusive entertainment sponsor, Disney will bring talent, exclusive screenings, panels, and experiences from across the company’s iconic brands and touchpoints, including ABC, ABC News, Disney+, Disneyland Resort, Disney Cruise Line, Disney Television Studios, Disney Studios Content, ESPN, FX, Freeform, Hulu, Marvel Studios, National Geographic, Onyx Collective, Pixar and Walt Disney World Resort. Specific programming, experiences and talent appearances will be announced at a later date.
Janet Jackson, Nicki Minaj, Kevin Hart, New Edition, The Isley Brothers, The Roots & Friends, Jazmine Sullivan, Summer Walker, D-Nice & Friends are among the performers set for Caesars Superdome in New Orleans.
