Fans can experience a 360-degree view on YouTube

A self-proclaimed “geek” who has been tapped by Mashable as an “Artist That Backs Music with Digital Dexterity,” Hunter Hayes is constantly seeking innovative ways to interact with his fans and create unique experiences for them, whether it be at live shows or through digital platforms. In his latest collaboration with YouTube, Hayes calls on virtual reality technology to invite viewers to step into the recording studio for a ringside seat as he builds each musical component of his current single, “Yesterday’s Song.” The cutting-edge technology allows fans to immerse themselves in a 360-degree viewing experience using YouTube’s new, state-of-the-art VR app currently available on Daydream view.

“Anyone who knows me, knows how much I love technology, and I’m constantly amazed by all of the things we can do with just the click of a button,” said Hayes. “The fact that we can bring fans into the room with us, so to speak, and actually share an experience with them using virtual reality technology opens up a whole new world for us. I’m excited to be sharing this video with everyone, and giving them a little glimpse into my world as we’re putting together this next album.”

“Yesterday’s Song,” which “has the raw, aggressive sound of a rock band” (Billboard) with “razor-sharp guitar work and a hook that would be illegal if it were a narcotic” (Taste of Country), is the first single from Hayes’ as-yet-untitled third studio album.