The new single comes with a star-studded visual
Ice Cube releases his new single, “It’s My Ego,” featuring production from Grammy Award-winning, multi-platinum producer E-A-Ski. The single, available now on all streaming platforms, comes from his highly anticipated forthcoming solo album, Man Down, set to drop on November 22nd via his own Lench Mob Records, distributed by Hitmakers.
Alongside the single, fans can also catch the official music video, directed by highly sought-after director Gabriel “VideoGod” Hart (Migos’ Versace, My President is Black for Jeezy and Nas), out now. In the visual, Cube steps into multiple larger-than-life characters, from a minister to a fast food worker and a dripped-out version of himself donned in a bold blue fur coat. The visuals emphasize the song’s powerful message: speak up, stand your ground, and express yourself unapologetically. It features heavy hitter cameos from Mike Epps, Omarion, Paula Jai Parker, Scruncho (How High), Kathleen Bradley (Friday), and WC.
With its hard-hitting beat and sharp lyricism, “It’s My Ego” shows Ice Cube at his finest—blending the soul of classic R&B with the grit and flair of West Coast rap. The song takes listeners on a journey of self-expression, empowerment, and defiance. Cube shared some wisdom behind the track, explaining, “It’s easier to stay true to yourself than constantly change for others’ expectations. There’s real truth in that.”
The combination of Cube’s veteran delivery and E-A-Ski’s masterful production makes “It’s My Ego” a standout track in what promises to be one of the most significant albums of 2024, eight years since Cube’s last solo album.
