Competitor Group, Inc. (CGI), the organizer of the Rock ‘n’ Roll Marathon Series, and iHeartMedia, the media and entertainment company with the largest reach of any radio or TV outlet in America, have announced a strategic collaboration to amplify the 2015 Rock ‘n’ Roll Marathon Series. The market-leading strengths of each brand will be united to deliver a truly unique entertainment experience for runners, while leveraging iHeartMedia’s nationwide network of radio stations, its all-in-one digital streaming platform, iHeartRadio, and its strong relationships within the music industry.
“Music powers the Rock ‘n’ Roll Marathon Series and it’s the foundation behind the past decade of growth in our industry,” said Josh Furlow, President of CGI. “Our partnership with iHeartMedia further establishes our commitment to combine music and fitness in a way that helps make running fun and more accessible to everyone, and we’re thrilled to start this new journey together.”
Through the alliance, Rock ‘n’ Roll Marathon Series entertainment in major markets will be powered by iHeartRadio. The partnership presents unmatched opportunities to promote the Rock ‘n’ Roll Marathon Series events across all of iHeartMedia’s multi-platform assets, including:
- 858 radio stations nationwide; 245 million monthly listeners in the U.S.; and 97 million monthly unique visitors across its digital properties
- A custom Rock ‘n’ Roll Marathon Series branded iHeartRadio station to stream 24/7 online as well as energize runners during each race day events
- Music powered throughout event weekend by iHeartRadio, including live performances at the Toyota Headliner Concert in Nashville, Brooklyn, Savannah, Las Vegas and San Antonio.
“Music powers the Rock ‘n’ Roll Marathon Series and it’s the foundation behind the past decade of growth in our industry.”
“The network surrounding the nation’s best running event series is a perfect complement to the continued innovation and growth of our iHeartRadio platform,” said Jeff Howard, President of National Sales for iHeartMedia. “Our integration with the Rock ‘n’ Roll Marathon Series is a natural fit given our listener reach and ability to connect fans with the artists and brands they love. Together, we’ll work to deliver new experiences to runners and music fans across the country.”
The Rock ‘n’ Roll Marathon Series experience is second to none, known for infusing the race course with miles of entertainment. Event weekend culminates with the Toyota Headliner Concert featuring some of the biggest acts in music. Past artists include Macklemore & Ryan Lewis, Aloe Blacc, Pitbull, Phillip Phillps and Train.
iHeartRadio delivers everything listeners want in an all-in-one platform: instant access to thousands of live radio stations from across the country, user-created Custom Stations inspired by a favorite artist or song, thousands of curated digital stations, and Podcasts featuring on-demand news, talk and entertainment content.