J Balvin announces VR concert

Meta & iHeartMedia team for virtual event

Meta has announced J Balvin Futurum: A VR Concert Experience, a 45-min immersive concert in partnership with iHeartRadio. The event premieres on Friday, February 17th at 9 pm ET/6 pm PT on the official iHeartRadio Facebook and Instagram pages, Meta Quest TV and Messenger’s Watch Together.

One of the highest selling Latin performers in the world, the 180-degree concert experience is created specifically for VR and will take viewers on a career retrospective of some of Balvin’s greatest hits including “La Canción,” “I Like It,” “No Me Conoce,” “Mi Gente,” and more.

“I’m always looking for new and innovative ways to expand access to art and the VR space is one with limitless opportunity,” the Latin star says. “The whole show has a futuristic vibe including some crazy robotics twice my size. It will be one of my wildest shows ever and I’m grateful to Meta and iHeart for the unique collaboration and the platform to explore my passion for technology in a way that allows my fans to experience my music together in a different way.”

Fans can subscribe to the event to receive reminder notifications day of. Meta Quest 2 and Quest Pro users can watch the concert in Horizon Venues on February 17th by downloading the app.

Produced in partnership with iHeartRadio, the event is the marquee show in the iHeartRadio Concert Series in VR. Previous iHeartRadio VR performances include John Legend, Carrie Underwood, Kim Petras and more.

Buddy Iahn
Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites. Email: info@themusicuniverse.com