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Jay DeMarcus announces NASCAR sponsorship

Red Street Records sponsored car debuts Feb 20th

Red Street Records – owned by Rascal Flatts’ member Jay DeMarcus – is set to debut the #23 car driven by Natalie Decker this Saturday, February 20th, during the NASCAR Xfinity Series. Two-time GRAMMY winner Jason Crabb’s face will grace the hood of the car as it makes rounds at Daytona International Speedway in Daytona Beach, FL. DeMarcus will also serve as the Grand Marshal for the SuperStart 188 At Daytona presented by O’Reilly Auto Parts (52 laps) for the Xfinity Series, which gets the green flag at 5 pm ET.

“It’s an honor to serve as Grand Marshal for today’s Xfinity Series Race at Daytona,” says DeMarcus, owner of Red Street Records. “It’s an even more exciting day for us at Red Street Records as we sponsor Natalie Decker in car #23.”

Jay DeMarcus announced the label’s sponsorship of Natalie Decker earlier this month as Decker joined RSS Racing, managed by Reaume Brothers Racing. The partnership was historic – the first time a Christian music label has sponsored a NASCAR driver.

Crabb – whose single “Just As I Am” is featured alongside his face on the hood – released a special video version of the song, featuring the car and Natalie Decker, just in time for race weekend.

“We are thrilled to be partnering with Team Decker,” states DeMarcus. “Natalie is on the cutting edge of the racing industry; her meteoric rise continues to be amazing and unprecedented! She is the next generation. We here at Red Street view our journey in much the same way: innovation, and “outside the box” thinking, have set us apart, in the same way that Natalie has been set apart as one of NASCAR’s youngest female drivers in history. That makes Team Decker and Red Street Records the perfect combination!”

“I echo what Jay has expressed: we are beyond excited to work with Natalie and Team Decker,” adds Mark Lusk President/General Manager of Red Street Records. “Her heart, drive and passion resonate so strongly with our team and we fully expect this to be a winning combination! LET’S RACE!”

“Natalie Decker proves that with God-given talent and determination, you can achieve your dreams,” shares Jason Crabb. “To be included in Red Street Records’ sponsorship of Natalie and her team during the NASCAR Xfinity Series is just awesome – start your engines!”

RSS Racing’s Natalie Decker will be running the #23 Chevy Camaro for five races to start the year, which will be managed by Reaume Brothers Racing once again. Natalie will be making her NASCAR Xfinity Series debut at the Daytona Road Course and is proud to reveal her new partnership with Red Street Records, who will be her primary sponsor.”

“As a team, we have been able to help a lot of drivers make their debut into the NASCAR trucks Series, and now we have the ability to do that with the NASCAR Xfinity Series,” comments Josh Reaume, owner of Reaume Brothers Racing. “Having Natalie make her Xfinity debut at the Daytona Road Course is another exciting step for this team and the direction we are heading. We had some strong runs with Myatt Snider at the road courses last year and we are confident Natalie will do a great job at the Daytona road course to kick off the 2021 season.”

“First, I have to say thank you, thank you to all my fans that support me and show me so much love! I love you all!,” exclaims Natalie Decker. “Thank you to Todd DiBenedetto for connecting Natalie Decker LLC and Red Street Records. Thank you, Red Street Records, for believing in me and wanting to be part of this Journey with me. Our first race is the Daytona road course, and I could not be any happier, we have Jason Crabb and his new single on the hood of the car. This song is so meaningful to me and the inspiration I get from Jason when I hear this song is unbelievable! I’m excited for this journey and I’m so happy I finally get to share it with all of you!”

Natalie Decker has made significant strides in the last few years racing in the ARCA series and most recently in the NCWTS – where she became the highest finishing female in the NASCAR Truck Series, finishing fifth at Daytona in 2020. With Natalie’s enormous talent, coupled with RSS’s strong fleet of vehicles, the team is looking to give Decker the equipment needed to show off her racing skills.