Jeezy releases iconic Snowman logo as AR-enhanced NFTs

Jeezy’s signature designs are available as his first limited edition series of five Non-Fungible Token (NFT)

Liquid Avatar Technologies Inc., ImagineAR Inc. and Oasis Digital Studios Limited proudly announce that entrepreneur and multi-platinum rapper, Jeezy, has partnered with their teams to elevate and enhance his iconic snowman logo as a limited edition series of five animated and AR-enhanced NFT release with his most loyal fans in mind. This NFT release will be an ode to Jeezy’s 2005 double platinum album, Let’s Get It: Thug Motivation 101, which was the first album to feature the snowman image.

Starting on May 19th, fans and collectors are able to purchase and experience this AR-enhanced, 3D “Snowman” NFT through the Oasis Digital Studios storefront on the SUKU Infinite Marketplace. There will be 1,001 NFTs of each of the animated computer graphics and AR customized snowman featuring classic Jeezy adlibs, available to purchase at $101 USD per image. Up to 30 randomly selected lucky buyers will also score a personally autographed Jeezy album with their purchase and have it shipped directly to them!

“As an entrepreneur, I’m always looking for new opportunities, especially ones that help me connect with my fans,” shares Jeezy. “The Snowman seemed like the right place to start. He’s been with me from the start and on May 19th, he comes to life! Keep it locked, because we have more coming in the NFT space with Oasis soon!”

Jeezy’s sometimes controversial snowman logo has been a staple of his career since his rise to prominence in 2005. Originally worn on a medallion, the snowman design morphed into a simple sketch on a t-shirt collection, which paved the way for it to become his signature icon. After wearing the design in multiple music videos, the t-shirt took off and was being rocked by Jeezy’s loyal supporters around the world. Soon, school officials banned the shirt for its connection to the themes in Jeezy’s music, which only fueled the rapper’s career, causing him to double down on the snowman to further push his brand forward.

Now, more than 15 years since the snowman’s first appearance, Jeezy is leveraging the innovative NFT solution from his partners at Oasis to offer his fans a chance to own a multi-dimensional, minted version of the iconic symbol as a digital collectible. Featuring a series of limited-edition animated and AR-enhanced NFTs, this collaborative project will be accompanied by an audio file of Jeezy narrating the origins of the snowman design, along with a specially chosen music track.

“We’re excited to finally roll out this signature piece of Jeezy’s brand to the public on our new NFT marketplace,” shares Liquid Avatar CEO and Oasis Digital Studios Co-founder, David Lucatch. “Jeezy has always pushed the envelope in hip hop, which has been defined by his sporting of the snowman. I think his fans will appreciate how we’ve gone above and beyond to bring this symbol of his monumental career to life. With his signature twist on it, both fans and collectors alike will be rushing to get a hold of this NFT.”

As previously announced, Oasis and Jeezy will continue leveraging NFT technology in the future to bring his extensive fanbase unique offerings within the expanding digital sphere. This collaboration ensures that Jeezy is breaking new ground in the NFT world by embracing 3D and augmented reality (AR) technology in the production of his art. Having started off his career in the music industry under the name “Young Jeezy,” Jeezy has since grown into a true entrepreneurial success. In addition to his custom clothing, podcasting and art endeavors, Jeezy has released a line of fitness water, Defiance Fuel, initiated a restauranteur partnership with American Cut Steakhouse, and maintains an ongoing partnership with Tequila Avion. Jeezy also began hosting his own talk show, Worth a Conversation with Jay “Jeezy” Jenkins, on FOX Soul in October of 2020.

Committed to bringing beloved images to life, Oasis is developing NFTs with cinema-level motion, sound and special effects that transform them into true collectibles. Each Oasis Cinematic and AR-enhanced NFT will come complete with an immersive experience through the Liquid Avatar platform, providing users the ability to showcase their NFTs in both the virtual and real world.

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Buddy Iahn
Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites. Email:
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