Artist teams with Shatterproof to raise awareness on addiction crisis
Multi-genre phenomenon Jelly Roll releases the raw, powerful track “She” via Stoney Creek Records/BMG. The latest track of what he refers to as “therapeutic music” is an emotionally truthful ballad that gives a glimpse into the life of a person struggling with addiction as well as those who love them. Jelly Roll is unique in his ability to candidly acknowledge life’s trials and tribulations, as “She” tells the story of a woman amid her struggle with addiction.
For the release, Jelly has partnered with Shatterproof, a national nonprofit organization dedicated to ending the addiction crisis and the devastation caused by the disease of addiction. Eleven people die every hour from a drug overdose. Jelly Roll’s song will increase awareness of addiction prevention, treatment and recovery resources provided by Shatterproof and help save lives.
Jelly Roll shares his hard truths and struggles directly and intimately with his dedicated fans, evident in the millions of views with each video he posts. The music video, featuring actress Danielle Macdonald, premieres December 2nd at 7 pm EST, following his livestream on YouTube Rodeo at 6:30 pm EST. Fans can also catch a glimpse of Jelly at his post-release party taking place on TikTok live December 6th at 6 pm EST.
“‘She’ is about the struggle of addiction. ‘she’ is about talking about the elephant in the room and addressing head on the heroin and fentanyl epidemic that is sweeping the nation; the pharmaceutical pill problem that is sweeping the nation, and has been for a long time,” says Jelly Roll. “And I feel like it’s an artist’s responsibility to speak for those who sometimes can’t always speak for themselves.”
Jelly Roll releases the track as he prepares for his sold out hometown headlining show at Nashville’s Bridgestone Arena on December 9th. It has been a breakthrough year for Jelly Roll, whose Gold certified single “Son of a Sinner” is currently Top 10 at country radio. Earlier this year, he sold out numerous venues including Colorado’s Red Rocks, made his Grand Ole Opry debut, topped the Billboard and Mediabase Rock charts for two weeks with his debut rock single “Dead Man Walking” – his first No. 1 ever as an artist/songwriter – and has held the No. 1 spot on Billboard’s Emerging Artists chart for 15 weeks.
After independently building his fanbase, Jelly Roll has garnered more than a billion streams.