Brand launches at Amazon and Sephora on Jan 14th
Jennifer Lopez introduces JLo Beauty, a luxurious skincare collection infused with the expertise and experience of the iconic, ageless beauty and developed by Ascendant Beauty LLC, a joint venture between Guthy-Renker and BRX GR LLC. A global superstar, Jennifer Lopez is celebrated for her boundless talent, multi-hyphenate career, relentless work ethic, limitless approach to life and an undimmable beauty that only gets better with age. Unsurprisingly, the number one question she’s asked is her secret to flawless, timeless, radiant skin — the “JLo Glow” that’s become a hallmark.
Like Lopez herself, JLo Beauty is a force: powerhouse ingredients in rare combinations delivering uncompromising results for one groundbreaking authority in agelessness. Determined from the beginning to create luxe formulas that work as hard as she does, Lopez carefully curated this game-changing, high-performance skincare collection. The collection she spent decades searching out.
It all stems from Lopez’s long-time beauty philosophy based on The Five S’s: sleep, sunscreen, serum, supplements and sano. Inspired by the Spanish phrase, vivir sano, Jennifer has always committed to living a healthy, sane life. While Jennifer can’t bottle sleep or sano, her approach to life has informed an edited line-up of multitasking formulas that make self-care more simple — and a sensorial experience that serves as a daily reminder that beauty is an inside job.
“I want people to know that this is deeply meaningful for me, that it’s personal,” Lopez shares. “Now I want to share what I’ve learned with people everywhere. You want to know how I got my skin, how I look this way? This is how. This is how I live my life and it’s pretty simple.”
For her hero ingredient, Lopez was inspired by an old family secret — olive oil — but challenged her formulators to create something new, innovative, and groundbreaking. Enter the proprietary JLo Beauty Olive Complex: a four-part olive blend of squalane, fermented oil, extra virgin oil and leaf extract that delivers antioxidant protection, and is clinically shown to deliver all-day moisturization and that star glow.
Conceived by Lopez, grounded in science, the eight-piece collection reflects two years of product development and over 100 reformulations — until the result was finally worthy of her name. Starring Jennifer’s favorite glow serum and wonder cream, JLo Beauty improves the look and feel of skin — uncovering ageless beauty and limitless glow.
The JLo Beauty collection features eight luxury formulas, including That Hit Single in a Gel Cleanser ($38); That JLo Glow in a Multitasking Serum ($79); That Limitless Glow in a Multitasking Mask ($18 or $48 for 3); That Blockbuster in a Nonstop Wonder Cream ($58); That Big Screen in a Broad Spectrum SPF 30 Moisturizer ($54); That Fresh Take in a Fierce Eye Cream ($48); That Star Filter in an Instant Complexion Booster ($39); and That Inner Love in a Skin-Nutritious Dietary Supplement ($36)
JLo Beauty launch is available now at jlobeauty.com and at Sephora, sephora.com and Amazon on January 14th.
