Clip features cinematic visuals
GRAMMY Award-nominated powerhouse trio Jonas Brothers uncover the music video for their energetic and anthemic new single “Who’s In Your Head.” Once again, the band delivers a kinetic and colorful video, continuing a tradition of cinematic visuals. Directed by Christian Breslauer, it opens with the guys jamming in a loft as an artist paints a striking portrait of flowers. The vibrancy of the colors dissolves into a succession of surreal visuals — including Joe in a giant steaming cup of coffee — before a final outdoor downtown LA street performance complete with a marching band and a smiling crowd in gleeful motion.
“Who’s In Your Head” has all the makings of a smash. Within one week, it has skyrocketed at Top 40 radio where its already reached the Top 25 and has amassed over 10 million cumulative streams and counting. At the same time, it earned widespread tastemaker acclaim.
Building anticipation, they initially delivered a show-stopping performance of the tune during a sold out show at Red Rocks Amphitheatre in Morrison, CO. Following the gig, they posted a TikTok snippet of it, which has already gathered millions of views and incited critical buzz.
The track notably reunited legendary songwriters Max Martin and Rami Yacoub for the first time in 15 years. Their union has produced some of the biggest pop hits of all time, including N*SYNC’s “It’s Gonna Be Me,” Britney Spears’ “Oops…I Did It Again,” and Backstreet Boys’ “Shape of My Heart,” among countless other staples. Co-written with Martin and Yacoub, “Who’s In Your Head” glides on swaggering guitar and a shuffling beat punctuated by a dance floor-ready bass thump and bold falsetto.
Jonas Brothers are currently on the Remember This Tour with Kelsea Ballerini as support.
