Justin Bieber announces ‘Purpose’ for Nov 13th on RBMG/Def Jam Recordings

As global superstar Justin Bieber breaks chart records around the world with his #1 global hit “What Do You Mean,” it has now been announced that his upcoming new studio album Purpose, arriving November 13th on RBMG/Def Jam Recordings, is available for pre-order with digital retailers and Bieber’s exclusive online store. Deluxe CD and standard CD pre-orders are available through Amazon. A vinyl version will be released on December 18th.

Pre-orders of Purpose include the smash singles “What Do You Mean” and “Where R U Now,” and will unlock a special, pre-order only exclusive track featuring Ariana Grande. Bieber’s highly anticipated next smash “Sorry,” produced by Skrillex and Blood, is set to unlock next Friday, October 23rd.

As reported by Billboard this week, “What Do You Mean” (released August 28th) has officially earned Bieber his first #1 on Billboard’s top 40 radio-based Pop Songs airplay chart, with over 135 million/radio listeners per week. The week of its release, “What Do You Mean” was crowned Bieber’s first #1 on Billboard’s all-format airplay/sales/stream­ing-based Hot 100. It also went to #1 in Bieber’s native Canada, and became his first #1 UK national chart hit. “What Do You Mean,” which hit #1 at iTunes within five minutes of its worldwide release last month, and went on to reach #1 at iTunes in more than 90 countries, sold over 335,000 units digitally in the U.S. in its first week out. On the streaming side, “What Do You Mean” handily broke the Weekly Global Spotify streaming record with over 41 million streams, and went on to reach 100 million Global streams in less than one month out. As of this writing, it has surpassed the 167 million mark.

It was also revealed last week that the artwork for Purpose was created by Retna, the world renowned graffiti artist from Los Angeles, acclaimed for the distinctive constructed script he has developed. 26-year old Retna (aka Marquis Lewis), who has been exhibited around the world, has also done branding work for clients including Nike and Louis Vuitton.

Pre-orders are available now for Purpose signed CDs, vinyl and other limited edition items, exclusively via Bieber’s new online store.

The lyric video for “What Do You Mean,” featuring professional skater Ryan Sheckler, and the music video for “What Do You Mean” have amassed total combined YouTube views in excess of 214 million to date.

The success of “What Do You Mean” benefited from an aggressively viral 30 day Instagram countdown and Twitter lyric reveal campaign, garnering over 100 million impressions. Bieber Justin supported the release early last month with a return to the MTV VMAs, followed by an appearance on NBC’s The Tonight Show with Jimmy Fallon, and a week-long takeover of The Today Show that climaxed with live perform­ances on Thursday and Friday.

Deluxe CD | CD | LP

Author: Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.

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