The Crown Royal Purple Bag Project will pack one bag for packages and donate $1 to minority Veterans per stream
Anchored in its longstanding belief that “it’s not about what you have, but about what you give,” Crown Royal is giving back to support American heroes who are serving on the frontlines and minority veterans in their fight for social justice. The Crown Royal Purple Bag Project is enlisting the help of award-winning, multi-platinum country music artist Kane Brown and a team of veteran singer-songwriters to remix his number one single “Homesick,” launching on the one-year anniversary of the song’s original release date.
“I’m honored to partner with The Crown Royal Purple Bag Project and release ‘Homesick (Veterans Version)’ in recognition of the American servicemen and women who have given so generously during this difficult time,” states Brown. “I also recognize the incredible importance of acknowledging the service our minority veterans have made for this country. My hope is this remix shines a light of hope and generosity, to uplift our heroes during this time.”
For every stream of “Homesick (Veterans Version)” The Crown Royal Purple Bag Project will pack one bag to be donated as a care package to non-profit Packages From Home as part of the brand’s goal of one million bags by the end of 2020, and will donate $1 to community-based 501(c)3 organization Minority Veterans of America, up to $100,000. Crown Royal and Kane Brown are committed to supporting the American heroes who have generously served our country during these unprecedented times, including frontline and essential workers, first responders, healthcare workers, active-duty military service members and those who are fighting for social justice in the minority veteran community.
Originally written by Brown, “Homesick” was dedicated to members of the military. The “Homesick (Veterans Version)” track, available on streaming services on August 5th, is a reimagined ballad featuring the vocals of veterans Generald Wilson, Retired Petty Officer First Class, U.S. Navy; J.W. Cortés, Retired Gunnery Sergeant, U.S. Marines; and Sal Gonzalez, Retired Lance Corporal, U.S. Marines.
“As a veteran, it means so much to work with a brand that has a long history of supporting service men and women,” states J.W. Cortés. “I want this remix to serve as an anthem for all American heroes as we continue to work together for a better tomorrow.”
“Our iconic purple bag is a symbol of generosity and we’re proud that The Crown Royal Purple Bag Project can help give back to those who have given so much of themselves,” shares Sophie Kelly, SVP, Whiskies, Diageo NA. “We’re so grateful for the support of Kane and our veteran partners, as well as Packages from Home and Minority Veterans of America, as we continue to give back to those who protect and serve our country.”
While life looks different today than it did before, Crown Royal hopes you raise a glass at home while listening to the “Homesick (Veterans Version).”
After over a decade of giving back to military service members, in 2018, Crown Royal formally launched The Purple Bag Project to use the brand’s iconic purple bags in a greater, more purposeful way. In partnership with non-profit Packages From Home, Crown Royal announced its goal of packing one million care packages for American military heroes by the end of 2020.
