The new summer anthem features a bold look from the Latin star
Grammy-winning recording artist Karol G releases her highly anticipated summer anthem, “Latina Foreva” via Interscope Records. The new release, her first official single of 2025, is a fierce reggaeton track that blends irresistible early 2000s-inspired beats with pop charm, delivering a sound that’s both nostalgic and refreshingly modern.
Produced by Mazzarri and Misha, the song captures Karol G’s bold and unapologetic essence in a powerful celebration of Latina identity. Her vocals glide with playful charisma over a sleek, high-energy beat, radiating confidence and style. The track honors her musical roots while pushing her sound into daring new territory, marking a dynamic new chapter in her evolution as an artist.
The video, directed by Pedro Artola, puts a playful spin on Latinas bringing the heat wherever they go. With a snowy Mammoth Lakes, California as its stage, the contrast between the cold environment and the undeniable presence of Karol G and her all-Latino cast, including the renowned Flamenco guitarist Jose Del Tomate, creates a striking visual. Embodying confidence and cultural pride, the video places Latinas front and center.
“Latina Foreva” arrives on the heels of the success of Karol G’s Netflix documentary Tomorrow Was Beautiful, which skyrocketed to No. 1 in 19 countries, including the United States, Colombia, Mexico, and Spain. In addition, Karol G recently received 3 nominations for the 2025 American Music Awards, including Favorite Female Latin Artist. Through her most recent single and ever-growing list of accolades, Karol G continues to demonstrate her undeniable influence as one of the leading figures in the entertainment industry, proudly representing Latin culture wherever the upward trajectory of her boundless career takes her.
