Song is accompanied by Open To Better Film
Coca-Cola and Katy Perry have announced the launch of a new music project, seeing the two very different pop icons joining forces to refresh the world.
Perry and Coca-Cola have come together to re-imagine “Resilient” – a song from the global superstar’s new album, Smile. Partnering with critically acclaimed DJ/producer Tiësto and introducing the vocal stylings of rising star Aitana, the remix is an uplifting, inclusive anthem for our times. The track launched last Friday, November 13th, with a first play on BBC Radio 1 “Best New Pop.” The accompanying visual – “Resilient” feat. Aitana (Tiësto Remix) – Open To Better Film – has premiered. It was directed by Chloe Wallace and reflects the positivity and optimism of the Coca-Cola ‘Open’ platform.
“To me, this campaign is about growing through challenges,” Perry explains. “I think the song ‘Resilient’ ties so well into that because being resilient is getting back up after you fall, growing from failure, and getting through that challenge. I loved the unity perspective Aitana brought to the song, and how it evolves the message into the importance of being resilient as a group. It’s not always just about personal growth, we need to grow together too!”
“For more than 136 years, Coca-Cola has used its voice to help unite people across the world,” says Walter Susini, Europe Head of Marketing. “In response to the current crisis, we launched the ‘Open’ platform, a campaign highlighting how the world has changed and to appreciate what perhaps was previously taken for granted. As we move towards the end of 2020, we are collaborating with Katy Perry to spread a message of hope and positivity, especially for the next generation. Lock-down has meant that young people have missed out on life-defining moments – from proms and graduations to just being with their friends face-to-face. This song is dedicated to them.”
“Whether through my music or my live performances, creating feel good and uplifting moments is my passion! I am thrilled to have the opportunity to join forces with Katy Perry and Aitana for this project with Coca-Cola – our mission is to inspire much needed optimism and happiness in our world, particularly during this time!” adds Tiësto.
The American Idol judge will light up the stage with a world premiere broadcast performance of her song “Only Love” at the 2020 American Music Awards (AMAs). Hosted by Taraji P. Henson, the show will broadcast live Sunday, November 22nd at 8 pm EST/PST on ABC.
