Keith Urban sells music catalog

Litmus Music acquires country star’s master recordings catalog

Keith Urban has sold his master recordings catalog to the newly formed Litmus Music. The deal includes ten multi-Platinum, Platinum or Gold certified studio albums and a greatest hits compilation. Financial terms were not made public, but the deal includes future album releases, including one set for 2023.

Urban has achieved 24 No. 1 songs and a record-breaking 36 consecutive Top 5 singles. Urban’s authenticity and talent has helped establish him as one of the most successful and well-respected artists in the world. He’s won four Grammy Awards, 13 CMAs, 15 ACMs, three AMAs, two People’s Choice Awards, five ARIA Awards, and is the only male country artist to simultaneously appear atop the album charts in Australia, Canada and The United States three different times across his career.

“What makes this such a great fit for me, is the genuine passion and respect Dan, Hank and the team at Litmus have for this music,” states Urban. “In working with them, I feel that same collaborative spirit that’s always inspired me as an artist.”

“I have the deepest respect for Keith, his incredible talent and his passion for making great music,” shares Dan McCarroll, co-founder and Chief Creative Officer of Litmus Music. “He’s a musically insatiable musician, record maker, performer and songwriter.”

The deal represents the first since Litmus’ founding earlier this year and demonstrates the collaborative, artist-focused approach Litmus set out to establish in the market. Having operated at the highest levels of the music industry, Litmus’ founding members have collectively fostered deep connections to record labels, distributors, artist managers and the artists themselves, with a mission to create value for artists and investors through the thoughtful management of music.

Litmus Music is focused on acquiring and managing music rights, including both music publishing and recorded music, across multiple genres, geographies and vintages. With offices in Los Angeles and New York, Litmus was founded in 2022 by Hank Forsyth and Dan McCarroll, along with Carlyle’s Global Credit platform.

Buddy Iahn
Buddy Iahn