Urban and co-creator Blake Shelton will discover the next big musician
CBS has announced that Keith Urban will headline the CBS Original The Road, a new music competition series from executive producers Blake Shelton, Taylor Sheridan, Lee Metzger and David Glasser. This series highlights Urban and Shelton’s journey to discover the next big musician, with emerging talents (to be announced) opening for him at music venues across America. The special performances featured in the series will be filmed in Texas, Oklahoma and Tennessee, with the full schedule revealed. The Road is set to premiere in fall 2025.
“I spent a lot of my underage life playing in some seedy pubs, sometimes just for the bartender. So I love the idea of throwing artists into a real-world environment to find out if they are artists,” says Urban. “Paying your dues sucks, but there are things in this business that can’t be taught, like how to put together a set list, whether to extend or cut a song during your performance or how to work the crowd. For me, touring has always been my first love. It’s where the rubber meets the road. But it’s the only road to take if you want to be a performer.”
Urban will perform songs, including his current single, “Straight Line,” from his recently released album High, as well as some of his biggest hits, at special performances throughout America. At each location, emerging musicians will take the stage as Urban’s opening acts before he performs. The audience will have the opportunity to influence which musicians will continue on the tour and move to the next city.
Fans can pick up free tickets on a first come, first served basis to see Urban and emerging musicians play on March 2nd at Tannahill’s Tavern & Music Hall in Fort Worth, Texas; March 5th at The Factory in Deep Ellum in Dallas, Texas; March 9th at Oklahoma Ranch in Oklahoma City, Oklahoma; March 12th at Cain’s Ballroom in Tulsa, Oklahoma; March 24th at Minglewood Hall in Memphis, Tennessee; March 28th at Marathon Music Works in Nashville; and April 2nd at Ryman Auditorium in Nashville.
The Road offers viewers a backstage pass into the gritty and unforgiving life of a touring musician. With exclusive access to the behind-the-scenes workings of the music industry, viewers will see what happens when some of the best up-and-coming performers pile into a tour bus and tackle a grueling schedule in pursuit of their dreams. The series is produced by MTV Entertainment Studios, Glasser’s 101 Studios with Shelton and Metzger’s Lucky Horseshoe Productions. Taylor Sheridan and David Glasser serve as executive producers. Blake Shelton and Lee Metzger serve as executive producers for Lucky Horseshoe Productions.
