The Super Bowl will be held on February 9, 2025
Roc Nation, Apple Music, and the NFL have announced Kendrick Lamar will perform at the Apple Music Super Bowl LIX Halftime Show at The Caesars Superdome in New Orleans on Sunday, February 9, 2025, airing on Fox.
“Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one,” Lamar says.
“Kendrick Lamar is truly a once-in-a-generation artist and performer,” adds Shawn “Jay-Z” Carter. “His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come.”
Lamar, who is a multi-platinum, Grammy, and Emmy Award-winning artist, has achieved massive critical and cultural success since his debut album Good Kid, M.A.A.D City released in 2012. Since its release, Lamar has accumulated 17 Grammy wins and became the first non-classical, non-jazz musician to win a Pulitzer Prize for his 2017 album Damn. Lamar’s latest album Mr. Morale & The Big Steppers, was released in May 2022. In April of this year, “Like That” by Future, Metro Boomin, and Kendrick Lamar spent three weeks at No. 1 on the Billboard Hot 100 and in June, Lamar’s record-breaking, “Not Like Us” spent two weeks at No. 1.
Lamar’s company, PgLang, will provide creative direction for the performance.
DPS will produce the Apple Music Super Bowl LIX Halftime Show telecast, with Roc Nation and Jesse Collins serving as executive producers and Hamish Hamilton serving as director. Roc Nation will also serve as the strategic entertainment advisor for the live performance.
Apple Music’s multi-year partnership with the NFL and Roc Nation brings together the Super Bowl Halftime Show — the most-watched musical performance of the year — with Apple Music, which celebrates musicians, songwriters, producers, and fans, and offers the world’s best music listening experience with a catalog of over 100 million songs and immersive sound powered by Spatial Audio. Apple revolutionized the music experience with iPod and iTunes and continues the award-winning tradition with Apple Music.
Earlier this year, The Apple Music Super Bowl LVIII Starring Usher became the most-watched halftime performance of all time and garnered three 2024 Emmy nominations, including Outstanding Variety Special (Live). In 2023, The Apple Music Super Bowl LVII Halftime Show Starring Rihanna scored five Emmy nominations, taking home two, including Outstanding Directing For A Variety Special, a first in Super Bowl Halftime history. In 2022, Super Bowl LVI Halftime Show Starring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar garnered five Creative Arts Emmy nominations. The critically acclaimed performance won three Emmys, including Outstanding Variety Special (Live), a first-ever for the show.
