The song appears on the rapper’s anxious awaited new album
Memphis rap superstar Key Glock uncovers a thrilling and action-packed music video for his new single “The Grinch” out now via Republic Records. He once again teamed up with director JakeTheShooter for the high-octane visual. The song appears on his anxiously awaited new album, Glockaveli, out May 2nd.
In the clip, police chase Key Glock through the woods. He dodges their attacks and nimbly hides behind trees and under cover of darkness. Making moves like Rambo and John Wick, he manages to make his narrow escape through a hail of gunfire, hitting the skies in a helicopter. The action seamlessly moves with the ebb and flow of the song, sidestepping the boisterous horns, thick beats, and braggadocios rhymes.
Simultaneously, the track has already reeled in over one million total streams in less than a week. The track landed on the heels of “No Sweat,” which has already amassed north of ten million global streams.
Next up, he launches the Glockaveli Tour. It promises to be his biggest and boldest North American jaunt yet. In support of the anxiously awaited album, he hits the road on May 21st in Oklahoma City, Oklahoma at The Criterion, visits major markets coast-to-coast, and concludes on June 30th in Las Vegas at Brooklyn Bowl Las Vegas. Along the way, he stops in Queens, New York on June 8th for Governors Ball.
Key Glock rose up out of Memphis and broke through into the mainstream on his own terms. He has quietly achieved a staggering level of success and prominence, generating eight billion streams, notching eight multi-platinum or platinum singles, seven gold singles, and three gold albums. Moreover, he has earned three consecutive Top 15 debuts on the Billboard 200 in addition to cracking the Billboard Hot 100. His music has appeared everywhere from the Fast & The Furious franchise to Madden. During 2024, he impressively sold out the iconic Red Rocks Amphitheater in Morrison, Colorado, packing the house with over 10,000 fans.
