KISS x emoji bring fun, playful and expressive global licensing program to life
The world’s most merchandisable rock band has joined forces with the globally recognized emoji brand to develop and launch a one-of-a-kind collaboration, KISS x emoji. The announcement was made by Epic Rights, the global licensing agent for KISS, and the emoji company.
For 45 years, the hottest band in the world, KISS, has been beloved around the globe. The emoji brand, one of the most influential lifestyle brands in the world, is loved by all ages. The two brands are coming together to bring a fun, playful and expressive global licensing program to life.
“More than six billion digital icons are used on a daily basis,” states Lisa Streff, EVP of Epic Rights. “There is simply no better way to express emotions or to convey a message than by saying it with icons. We are thrilled now to offer KISS x emoji to the millions of KISS fans around the world.”
“The emoji brand truly is one of the most powerful and communicative global lifestyle brands, moving and influencing people all of the world, in the same way that KISS has for 45 years,” adds Marco Huesges, CEO of The emoji company. “This partnership is the perfect symbiosis of two global power brands.”
Cleverly combining their strengths, the power of music and the magic of icons, the KISS x emoji brand collaboration has a dedicated brand guide including hundreds of unique icons available for licensing across categories such as Apparel, Accessories, Footwear, Electronics, Figures and Collectibles, Drinkware, Fan Merch, Home Goods, Stationery, and more. The mix of co-branded products will appeal to fans of all ages.
Author: Buddy Iahn
Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.