Labrinth announces United States EP release

Multi-platinum selling London-born singer, songwriter and producer Labrinth has announced that he will release Beneath Your Beautiful, an EP which will include six tracks “Beneath Your Beautiful” featuring Emeli Sandé, “Express Yourself,” “Let The Sun Shine,” “Treatment,” “Earthquake,” and “Vultures” on August 27th.

Labrinth, who has his own label imprint ‘OddChild’ with Simon Cowell’s Syco Music and is signed with Syco/RCA stateside, recently made his US television debut by performing his worldwide smash single “Beneath Your Beautiful” with Emeli Sandé during America’s Got Talent results show on July 24th. The song climbed immediately to #6 on US iTunes chart and is currently climbing the Top 30 on Billboard charts.

“Beneath Your Beautiful” was written by Labrinth, Sandé and Mike Posner. The song hit #1 in the Europe and Australia, Top 10 in twenty countries and has over 53 million VEVO views. In addition, “Beneath Your Beautiful” sold over two million tracks worldwide to date and was nominated for “Single Of The Year” at the 2013 Brit Awards. The track is currently available at all music digital retail providers.

Labrinth has already made a name for himself in the UK with a string of Top 5 singles from his debut album “Electronic Earth,” as well as for his work writing and producing tracks for such artists as Rihanna, Usher, Posner, and Tinie Tempah. “Electronic Earth” debuted at No. 2 in the UK album charts and has sold more than 300,000 copies worldwide and more than 3.5 million tracks worldwide to date. Now Labrinth is poised to make an assault on the U.S. charts.

In June 2010, music mogul Simon Cowell approached Labrinth about signing with his label Syco and he became the first artist Cowell had signed in six years who was not discovered through a talent show. Labrinth has since become one of the most critically acclaimed artists/songwriters/producers in the world.

“Simon heard me singing on some of my demos and asked whose voice it was, When I told him it was me, he said, ‘That’s crazy, you’re an artist,’ and made me an offer,” Labrinth says of his signing. “He gave me full creative control, which no other label would do at the time. I was like, ‘This is what I need in my life. This is going to give me the opportunity to grow.'”

Labrinth’s own sound is hard to pin down, ranging from speaker-blowing dubstep, to ominous electro rock, to orchestral funk, to the soulful piano balladry that characterizes his UK No. 1 single (and Stateside debut) “Beneath Your Beautiful.”

“A lot of people in the public eye appear to have perfect lives,” he claims. “You see their Instagram and they always look perfect, they seem to have it all. For me, coming up as an artist happened very fast and it was very scary. I thought, ‘How can I keep myself honest in this business?’ I wanted to write a song that said, ‘Let me see beneath what looks amazing on the surface and see the real stuff.’ I’m sure a lot of people wanted to see the real me, instead of me acting like a pop star who thinks he’s better than everybody. I think it’s a great introduction to who I am. Because I’m saying, ‘Let’s not front. I want to be honest with you, and hopefully you’ll be honest with me, and we can create something special from there.'”

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Author: Rob Perez

Rob Perez is a freelance writer who has been with The Music Universe early on. As a Correspondent for The Music Universe, you will find him writing reviews and live tweeting awards shows.

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