Lainey Wilson to perform Halftime Show at Dallas Cowboys Thanksgiving Day Game

The nationally televised performance to kick off The Salvation Army’s iconic 134th Red Kettle Campaign

Lainey Wilson will perform live at AT&T Stadium for The Salvation Army’s Red Kettle Kickoff Halftime Show during the Dallas Cowboys Thanksgiving Day game against the New York Giants, airing on Fox. The Dallas Cowboys Thanksgiving Day game has become the most-watched regular season game of the year, drawing 42 million viewers last year.

Wilson’s performance will celebrate the reason for the season, featuring songs from her new album, Whirlwind, and a special surprise guest.

The Thanksgiving Day game marks the official start of one of the largest and longest-running annual fundraisers of its kind, the Red Kettle Campaign. A Cowboys tradition for 28 years, the halftime show puts a national spotlight on the needs of millions during the holiday season and year, issuing a rallying cry to donate to The Salvation Army. Funds raised in 2023 supported services for more than 27 million people living in America. With the help of the Dallas Cowboys, The Salvation Army has raised more than $3 billion since the Red Kettle Kickoff began.

“It’s an honor to follow in the footsteps of legendary performers like my friend Dolly Parton, The Jonas Brothers, and Reba, of course, to kick off The Salvation Army’s iconic Red Kettle Campaign,” Wilson shares. “Join me at the Red Kettle this Christmas season because we truly can do more good when we come together to serve those in need in our communities.”

With five fewer giving days this season, donations to The Salvation Army at one of its iconic Red Kettles or online are needed to meet the increasing needs of families struggling to make ends meet. The Salvation Army, the nation’s largest direct provider of social services, will not stop working to provide Christmas gifts, food, shelter, and rent and utility assistance to millions of people struggling this holiday season and beyond — no matter the cost.

“The Dallas Cowboys and the Gene and Jerry Jones Family Foundation have been devoted partners of The Salvation Army for nearly 30 years in our shared mission to take care of the most vulnerable in our communities,” said Commissioner Kenneth G. Hodder, national commander of The Salvation Army in the United States. “And a performance by such a celebrated artist as Lainey Wilson is the most wonderful way to kick off this important season of giving.”

Fans can donate in many ways: Donations of cash, coins, and checks or digitally with Apple Pay, Google Pay, PayPal, and Venmo at any Red Kettle nationwide; Provide Christmas gifts to children of local families in need through The Salvation Army Angel Tree. You can also contact your local Salvation Army about volunteering to distribute donated Angel Tree gifts; Contact the local Salvation Army to volunteer at a Red Kettle or visit RegisterToRing.com; Ask Amazon’s Alexa to donate by saying, “Alexa, donate to The Salvation Army,” and then specifying the amount; Sign up for a sustaining gift of $25 a month at Give.SalvationArmyUSA.org; and donate cryptocurrency, such as Bitcoin or Ethereum.

Every donation stays in the community to provide help and hope for those in need.

Buddy Iahn
Buddy Iahn