Fans can get an exclusive t-shirt from LANCO when joining initiative through app
LANCO are calling on the generosity of their fans through the launch of their “Love Runs Deep” movement through the non-profit mobile app, Purposity. Named after a significant lyric found in their new climbing single at country radio, “What I See,” the initiative enables non-profits and school systems to connect families in need of essentials and LANCO will focus on neighbors in need throughout their hometown of Nashville. To participate in the “Love Runs Deep” movement, download Purposity’s free app on a mobile device and join the LANCO team. Needs will populate under the team page for users to fulfill and those who join the team and fulfill a need will earn an exclusive “Love Runs Deep” tee.
Today’s launch highlights one family from Metro Nashville Public Schools (MNPS) that requests help for a single mom and her daughter who lost everything in the March tornados. In addition to MNPS, “Team LANCO” will support other non-profits such as Safe Haven Family Shelter and Make-a-Wish Middle Tennessee, while other organizations will continuously be added as needs are met.
“We drive through the streets of Nashville often and still see damage everywhere from the tornados that left a lot of people with nothing,” frontman Brandon Lancaster shares. “We realized if neighbors were hurting before the pandemic because of that destruction, they are really hurting now with added COVID-19 circumstances. We wanted to help our neighbors in need, but we just did not know where to start. That is where Purposity comes in and we are thrilled to partner with them to create ‘Team LANCO’ so we, along with our fans, can make a difference.”
“Purposity is built on the simple truth that if you knew a kid down the street had holes in her shoes and couldn’t afford new ones, you’d buy her a pair,” states Purposity founder and CEO Blake Canterbury says. “We know that LANCO’s army of fans will answer the call to help these neighbors in need and we are excited to launch this generosity movement with them.”
LANCO continues to pave its course after the the success of their 2x platinum multi-week radio chart-topper “Greatest Love Story” and critically acclaimed gold hit “Born To Love You.” The five man band’s No. 1 selling debut and coming-of-age album, Hallelujah Nights, made LANCO the first country group to debut on the Billboard Top Country Albums charts at No. 1 in ten years. Their new single “What I See” continues to climb at country radio and was the most-added single of their career. Written by Lancaster, drummer Tripp Howell, bassist Chandler Baldwin and Jeremy Spillman, the new “ear candy” (Music Row) shares a nostalgic twist on hometown memories blended with organic sounds that heighten LANCO’s signature anthemic melodies and sing-along choruses. The new music from the ACM “New Group of the Year” follows multiple nominations from from the CMT, CMA, ACM, AMA, and iHeartAwards, while Lancaster became the first member of a group to ever win NSAI’s “Songwriter/Artist of the Year.” Critics continue to be impressed with the chart-topping band’s persistence of “bringing a combustible mix of romance and live-for-the-moment joy” (Journal Courier).
Purposity is a non-profit platform that partners with established organizations to connect the critical, physical needs of people who need aid to a vast community of users who want to help through. Their app is designed to provide for local needs, so a user can plug in their zip code and see what’s affecting their neighbors. These are tangible items a user can go into the app and buy with one purchase and it will be shipped directly to the non-profit or social worker in about two days, then delivered directly to the person or family in need. The basic, urgent needs range from things like bedding for a homeless family who has just gotten housing and food items for senior citizens to basic hygiene items such as deodorant for a homeless student and laundry detergent and cleaning supplies for a family in need. Purposity, a marriage of purpose and generosity, is helping people across the country as well as providing relief and support to non-profits and school systems.
Author: Buddy Iahn
Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.