LANCO takes ‘Greatest Love Story’ to No 1

Lead Singer Brandon Lancaster Becomes Only Country Artist In Over a Decade to Perform and Pen First Chart-Topping Hit Alone

Sony Music Nashville’s breakthrough band LANCO earns their first-ever No. 1 on the Billboard Country Airplay chart this week with the gold single “Greatest Love Story” off their self-titled EP. “Shaking up the country charts” with “his confessional style lyrics” (Entertainment Weekly), lead singer Brandon Lancaster takes credit as the sole writer behind the hit, marking the first time in over ten years an artist’s first No. 1 on the chart has been solely written by the artist. Simultaneously, this week’s top-selling new group reaches No. 1 on Billboard’s Emerging Artist Chart ending Dua Lipa’s six-week reign at the top spot on the all-genre chart.

“It’s absolutely incredible to write a song that our entire band has believed in since day one…and for our years of hard work to finally pay off,” states lead singer Brandon Lancaster. “We built our foundation as a band on ‘Greatest Love Story’ because we believed in the power of country music story telling. To see how much it has resonated with so many people makes us feel little less crazy for believing in it so much. We also acknowledge the hard work effort that is put into achieving this from our team, record label and country radio and if it wasn’t for them we would probably still playing this song to empty bars for anyone who would listen.”

Lancaster recently spoke to us exclusively stating, “There’s a story in the song, but that’s not the basis of the song. The basis of the song is ‘we could meet in between, we were gonna be the greatest love story this town has ever seen.’ For me, the song was really just about compromise and two different people kinda meeting in the middle and finding love through that. I didn’t know what I was going to do, but I kinda wanted to write a song about two people from two different backgrounds finding each other and how that panned out.”

“Few bands have have generated as much buzz as LANCO” (Pop Culture) as they were just named one of Pandora’s “2018 Country Artists To Watch” and were also hand selected as this month’s Hits Magazine “Vibe-Raters.” As their groundswell movement reaches new heights, Lancaster reigns at No. 1 for a seventh consecutive week on the Top Country Songwriters chart, based on streams, sales and airplay and he serves as the only artist to reach this accolade in 2017. Critics nationwide have raved about LANCO’s “Greatest Love Story,” leaving high exceptions for their forthcoming full-length debut set for release in early 2018.

LANCO’s self-titled debut EP can now count more than 100 million streams. Already named as “the band to watch” by Bobby Bones, CMT, Entertainment Weekly, Rolling Stone, Spotify and more, LANCO gained their momentum from touring the country’s top festivals including Bonnaroo, Lollapalooza, Austin City Limits, Watershed, Faster Horses and more. Opening for artists such as Dierks Bentley, Brothers Osborne and Jake Owen, LANCO continues to make “notable first impressions” (The Desert Sun) as direct support for Dustin Lynch’s The Ride Or Die Tour and will head out in January for Chris Young’s Losing Sleep World Tour. Additionally, LANCO was just announced as performers for the inaugural Rare Country Awards (Dec 14th) where they are nominated for “Best New Artist.”

Author: Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.