Singer will take over company’s Instagram
U.S. Cellular is joining with country singer Lauren Alaina to create unique opportunities to showcase the artist’s voice, highlight the importance of staying connected and support the community and fans during these uncertain times.
On Thursday, July 9th, fans can see content from Lauren Alaina on the U.S. Cellular Instagram page where she will post stories focusing on how she spends her time and what she does to stay connected with family and friends while on the road and now during the coronavirus pandemic. Additionally, there will be original footage produced by U.S. Cellular with Lauren and a 15-minute “Ask Me Anything” live Instagram session where she will answer questions and interact with fans at 7 pm CDT.
“U.S. Cellular has a history of collaborating with music artists across the country to create authentic experiences,” states Shelly Pluta, senior director of brand marketing for U.S. Cellular. “Through her music, Lauren Alaina connects with her fans and shares the story of her journey. This collaboration gives insight into how she has been spending her time during the pandemic and highlights how U.S. Cellular helps its customers stay connected and focus on what is most important in their lives.”
The final fan engagement as part of the collaboration will be a virtual concert on September 10th at 8 pm CDT. Lauren Alaina will host a 30-minute livestream performance. Registration is required to view the concert. U.S. Cellular customers and fans nationwide can also enter for a chance to win an exclusive virtual meet and greet with Lauren Alaina. No purchase necessary. The contest is open to residents of the 50 United States/D.C. 18 yrs+ (19+ in AL & NE). Void where prohibited. Contest ends on August 30th.
Author: Buddy Iahn
Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.