It seems that every year the Led Zeppelin reuniting rumors surface. This time, it’s for the classic rock festival, Desert Trip 2017 and the group’s impending 50th anniversary next year.

Feel Numb reports that “well placed sources” have confirmed that frontman Robert Plant has agreed to reunite Zep for Desert Trip 2017 with “millions and millions” of reasons to do it. It was rumored that he turned down $14 million to reunite the group for the inaugural three day two weekend festival last year.

Plant’s website currently reads “Any time now…” across a black screen which has sparked the rumors. Plant is currently in the studio with his band, The Sensational Time Shifters, and is expected to announce the new album they’ve been working on since January 2016 soon. Perhaps, the wording on the website is to tease the upcoming album and has nothing to do with his former band.

Rumors surrounding a Zeppelin reunion have circulated since the band’s one off concert, Celebration Day, at London’s O2 Arena in 2007 with the late John Bonham’s son Jason on drums. Over the years, Page and Plant have both been outspoken on several occasions about reuniting. Despite Page’s willingness to reunite with his former bandmates, Plant has made it clear that he is “not part of a jukebox” and there is “zero” chance of a reunion.

“You’re going back to the same old shit,” he told Rolling Stone in an interview in 2014. “A tour would have been an absolute menagerie of vested interests and the very essence of everything that’s shitty about big-time stadium rock. We were surrounded by a circus of people that would have had our souls on the fire. I’m not part of a jukebox!”

However, later in the same interview, Plant contradicted his words by stating, “I don’t think there’s any reason for me to [rule out a reunion]. Otherwise we’ve got nothing to be mystic about…Everything will develop as it develops. All doors are open. All phone lines are open. I don’t hear from anybody. Talk is cheap…But I just think everything has to be new. Then you can incorporate history.”

“All doors are open. All phone lines are open. I don’t hear from anybody. Talk is cheap.”

Plant seems to be the only person not wanting the Mighty Led to rise again. In 2014, guitarist Jimmy Page spoke with Ellen DeGeneres about the rumor that the band was offered $800 million by billionaire Richard Branson to reunite and tour.

“Well, I don’t know, it’s becoming very difficult,” Page claims as the crowd applauds. “I think you’ve got the wrong one sitting here. But I must say that — I had heard a little whisper about [the rumor] last night, but it’s just — not in my world, there’s nothing to do — I never saw anything about it — contracts or anything. So, I just don’t know where all of that comes from. I love playing Led Zeppelin music, let’s put it that way.”

The article was picked up by media outlets all over the world, including The Music Universe, but was apparently false as Plant’s publicist told the UK’s Guardian that the report was “rubbish.” Not long after the story went viral, it was removed from the Daily Mirror’s website.

Until the official Desert Trip 2017 lineup is revealed, or an official statement from the band and its team is released, this is just speculation.