R&B singer partners with Tyra Banks
Lionel Richie has teamed with Tyra Banks’ gourmet ice cream brand, SMiZE Cream, for a new flavor that sure to get you snacking “all night long.” All Night Love is a wild and sweet new flavor created that Richie grew up loving.
The creamy and dreamy recipe starts with vanilla ice cream mixed with cookie crumble swirls, salted caramel and milk chocolate fudge hearts. Like all SMiZE Cream flavors, Richie’s also includes a yummy SMiZE SURPRiZE hidden inside made of rich caramel-scotch cookie dough, the brand’s caramel version of butterscotch. And in a unique twist, the container for All Night Love features a QR code that links to fun videos featuring Richie and Banks or a newly illustrated character created in Richie’s likeness that comes alive with a QR the technical magic of augmented reality.
The decadent ice cream flavor was created and carefully honed by Richie, Banks and ice cream scientist Dr. Maya Warren, with the trio meeting up multiple times to taste and refine the recipe, often at Banks’ home.
“In developing All Night Love, it would disappear so fast from our test and home kitchens because we would all grub on it until there was none left,” Banks shares. “This was much to the chagrin of our ice cream scientist, Dr. Maya Warren, who kept telling us to just taste it and give notes — not to eat all of it!”
Banks has been a super fan of Richie’s music throughout his multiple award-winning career, having gone to numerous concerts of the global music phenom and even starring in one of his music videos. She was especially excited to add chocolate-covered fudge hearts to the All Night Love recipe, paying homage to all of Richie’s love songs — and all the love that fans like Banks have for the living legend, whose talents have reached a whole new generation through his recent work as a judge on American Idol.
“I have been a lifelong Lionel Richie fan!” Banks shares. “His stratospherically popular music transcends everything and I’m so excited everybody will be able to enjoy SMiZE Cream’s All Night Love, our new super luscious ice cream flavor inspired by Lionel’s musical genius and vivacious personality! His music and presence light up any room. And now, Lionel’s delectable ice cream flavor will light up your palate!”
“What can I say, it’s All Night Love! I am so happy to have some of my favorite hometown tastes featured in my very own SMiZE Cream flavor. It’s been fun to work with the incredible Tyra Banks and to be able to share this special treat with everyone,” adds Richie.
All Night Love will be available for pre-order online September 1st at noon ET. Nationwide shipping and purchase of All Night Love in the SMiZE Cream Los Angeles shop as well as local delivery in Los Angeles via Doordash will begin on September 8th. Due to demand, there is a limit of two containers of the flavor per customer.
The SMiZE Cream shop is located blocks from the beach at Santa Monica Place in Santa Monica, CA. Nationwide shipping is available via the SMiZE Cream website.
SMiZE Cream is a super-premium ice cream founded by Tyra Banks with an edible surprise in every serving, the SMiZE Surprize. Strategically located at the bottom of every luxurious serving, the SMiZE Surprize is a fun and delicious discovery that appeals to the kid in all of us that encourages us all to set goals and dig deep within ourselves and work extra hard to achieve our dreamz. SMiZE Cream will also inspire goal-getting and dream-catching via an ongoing mentorship program.