Legendary performances by Diana Ross, BB King, Seal, Shaggy and others are featured
The Listen Campaign has announced that it is auctioning NFTs of historic :30 second music performances by icons, including Diana Ross, BB King, Jackson Browne, Seal, Shaggy, and others, in the first drop of a weekly series. Available at The Listen Collectibles Auction and Shop, the first seven NFTs drop on January 19th at nft.listencampaign.com.
The Listen Campaign is an annual media initiative that galvanizes more than 150 creative artists, brands, media, and a community of 35 million over a decade to help seed the world with evidence-based solutions of replicable and scalable projects to improve vulnerable and disadvantaged children’s lives. The campaign is the brainchild of legendary producer Tony Hollingsworth, who created nine of the largest broadcast events in history, including the Nelson Mandela 70th Birthday Tribute and The Wall – Live in Berlin.
The NFTs are from Hollingsworth’s extensive musical performance archive which includes Stevie Wonder, Dire Straits, Whitney Houston, Bee Gees, Bob Dylan, Natalie Cole, David Bowie, Alanis Morissette and Lou Reed, among others. The NFTs are digitally remastered and uniquely framed, using the Flow blockchain which supports a comparatively lower carbon footprint.
“Our expansive catalog features unique performances from some of the most famous and compelling artists in the world and we are using this archive to call attention to the plight of the vulnerable and disadvantaged,” states Hollingsworth, founder of The Listen Campaign. “Proceeds from The Listen Collectibles Auction and Shop will help The Listen Campaign in its effort to show the world solutions to the problems faced by vulnerable and disadvantaged children suffering from poverty, natural disaster, disease, war, exploitation and other threats.”
In addition to a series of archival NFTs, The Listen Campaign will release newly created NFTs from 160+ popular music, TV and film, literary and visual artists later this year. Members of the public will also be invited to create NFTs with the best sold in The Listen Collectibles Auction and Shop to support the campaign. The audience will also be invited to vote for the best NFTs as part of the Listen Creative Arts Awards which will be presented in a massive global broadcast featuring historic musical performances airing on ABC and Hulu in the US and streaming globally by Kiswe.
The campaign is also being supported by the sale of a Utility Token ($LSTN) which gives holders many benefits, like a membership club, including up to 50% of NFTs in The Listen Collectibles Auction and Shop.
Since COVID-19 struck, the number of vulnerable and disadvantaged children in the world has increased by 20%. The Listen Campaign will elevate the voices of these children, so they can tell their own stories. Many of the artists participating in the campaign will also integrate those stories into the NFTs they create.
The Listen Campaign is designed to build a global online community of active users, tapping into 19 different ways to participate, including the creation of original content, recruiting, sharing, voting and donating. The campaign looks to raise $100 million in donations per year which will go to 75 projects that are proven to address the needs of vulnerable children and can be replicated or scaled.
The Listen Campaign leverages creative artists, the media and creative industries to campaign for the needs and rights of the world’s vulnerable and disadvantaged children – especially those who suffer from the scourges of poverty, disease, natural disasters, war and exploitation. The campaign will use a unique platform combining new, traditional and social media to build a worldwide community of supporters who will participate by Listening, Creating, Donating, Thinking, Recruiting, Promoting, Buying, Advocating, Investing and Celebrating. Children will talk in safety and with dignity about the problems they face and the Listen community will discuss ways to address them.
