Live Nation announces ‘Return to Live’ in Germany

Bryan Adams, Sarah Connor, Rea Garvey, The BossHoss, Michael Mittermeier and Joris are first major stars to perform live since COVID-19

Live Nation Entertainment has announced the long-awaited restart of large-scale live music events in Germany. This outdoor stadium concert in Düsseldorf on September 4th signals the end of a five month lockdown for major concerts in Germany, and a triumphant return to live entertainment. Bryan Adams, Sarah Connor, Rea Garvey, The BossHoss, Michael Mittermeier and Joris will send a passionate and powerful signal of hope to the world in front of 12,000 fans.

“The fans, artists, and crew, as well as the entire music industry, have been eagerly awaiting this moment” explains Live Nation Germany CEO Marek Lieberberg. “We are opening the door for the return of live music which now has the opportunity to resume after the unpredicted intermission. We know that fans are enthusiastic to experience live music once again, and we’re excited to be able to bring them that opportunity.”

A comprehensive health, hygiene and safety program will be in place to ensure that the show meets the high standards set out in the current guidelines. Fans will have to register their contact details when buying their tickets and agree to the special terms and conditions of this all-seated concert. All fans must wear face masks and the seating arrangements will ensure social distancing. Further measures include larger waiting areas outside the stadium, tiered entry and exit time slots, an alcohol ban as well as regular disinfecting and additional hygiene precautions.

The news follows Live Nation’s announcement that it has lost 98 percent of its revenue during the COVID-19 pandemic. They’ve lost over $431 million dollars of revenue despite 60 percent of fans holding onto their concert tickets instead of requesting refunds. This is good news as two-thirds of fans have held onto canceled festival tickets which allow them to attend in 2021. Early ticket sales for the UK festivals Download and Isle of Wight are so strong, they’ve outpaced last year’s ticket sales.

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Buddy Iahn
Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.
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