More than 2.2 million ticket sold during weeklong promotion
Live Nation has announced that more than 2.2 million tickets were sold during Concert Week. An annual celebration to kick off the summer concert season, Concert Week offered fans access to $25 all-in tickets to more than 4,000 shows across North America this year. Strong fan demand drove a record number of tickets sold and revenue grossed for artists, surpassing the prior record from 2019.
More than 2.2 million $25 tickets sold across the campaign between May 4th and May 10th with 26% of Concert Week buyers purchasing tickets to two or more participating shows. That’s over 50% increase in full-price ticket sales during Concert Week compared to weeks leading up to the campaign, signaling an increase in demand across tickets from the front row to the back of the house.
“The record breaking sales for Live Nation’s Concert Week show that demand for live events is at an all-time high,” shares Kelly Strickland, Senior Vice President, US Concerts Tour Marketing. “We have seen that fans are willing to spend money on seeing the artists they love live over any other entertainment option out there.”
This year’s Concert Week campaign ran from May 4th through 10th, with Citi and Rakuten presales beginning May 3rd. The ticket offer included performances in clubs, theaters, amphitheaters, arenas, and stadiums, featuring some of today’s biggest acts across a large variety of genres, including country, hip hop, Latin, metal, pop, rock, and more. Artists include, but are not limited to: Backstreet Boys, Burna Boy, Dierks Bentley, Eric Church, Halsey, H.E.R., Imagine Dragons, John Legend, Machine Gun Kelly, Nelly, OneRepublic, Shawn Mendes, Rufus Du Sol, The Chicks, The Who, Wiz Khalifa & Logic, Wu-Tang Clan & Nas, Zac Brown Band, and many more.
