More than 20 new artists added for 72 hour non-stop event
LiveXLive Media has announced that the fan favorite global streaming music festival Music Lives will expand to over 72 hours of non-stop music featuring more than 120 artists. Music Lives will become the first virtual festival to return to global music fans for the second consecutive year – beginning Friday, March 26th at 6 pm ET/ 3 pm PT through Sunday, March 28th. In addition, Music Lives will launch the first ever NFT music festival poster. Music Lives remains free to fans around the world, fueled by Monster Energy drink.
LiveXLive will also be celebrating Women’s History month in partnership with HardRock with a curated block of emerging female performances live from the Hard Rock Cafe, Nashville, TN. Artists include Emily Weisband, Lauren Weintraub & Grace Gibson.
Music Lives is a multi-artist virtual festival, the first of its kind created during the COVID-19 pandemic and is benefitting MusiCares, the leading music charity, that acts as a safety net for those in the music industry.
“We couldn’t be more excited to be part of LiveXLive’s second annual Music Lives 2021 festival. Connecting with fans from all over the world has always been our favorite part of what we do, and sharing the virtual stage with these very talented artists makes this festival even more special,” states Brandon Arreaga, Edwin Honoret, Austin Porter, Nick Mara, and Zion Kuwonu, from PRETTYMUCH, American-Canadian pop and R&B boy band.”
“The first Music Lives was in many ways a ground breaker and first of its kind. Music Lives 2021 continues that tradition with a stellar lineup including Davido, Zac Brown Band, G Herbo, Lil TJay, Jake Owen and over 120 artists. This year we have had so many requests from fans and artists we have extended the festival to 72 hours!! We are also making history becoming the first ever festival to create and distribute a festival poster available through NFTs. The entire event was created for the superfans and we look forward to offering some of the best music in the world with an exceptional lineup of cross-genre global artists, big and small. This year’s festival will continue to unify and celebrate the universal language of music,” adds Dermot McCormack, President of LiveXLive.
The festival focuses on performances by major platinum artists to emerging talent – all on the same bill for the ultimate festival experience.
New artists joining the lineup include Trace Adkins, Zac Brown Band, 24kGoldn, Justine Skye, Lennon Stella, Jake Owen, G Herbo and Jimmie Allen + 25 additional artists.
Performances by Davido, Jake Owen, John Mayer, Lil Tjay, Lennon Stella, Nelly, Pitbull, PRETTYMUCH, Wiz Khalifa, YBN Nahmir, Justine Skye, 24kGoldn, G Herbo, Jimmie Allen, and a multitude of artists and celebrity guests are being added daily.
LiveXLive’s newest original show, Self Made – a global online artists’ discovery show will showcase the winner and top seven contestants who have received great social media awareness will perform throughout the festival.
Additional artists participating include: 7ru7h, Aaron Taos, Abby Rose, After Midtown, Ajimal, All Good Things, Andrada Popa, Araya, Bear and a Banjo, Betta Lemme, Betty Who, CANNONS, Carlie Hanson, Carmen Justice, Charlotte Sands, Chartreuse, Chase Cohl, Chloe Caroline, Chris Bandi, Cici, Cotis, Danielle Juhre, Dillon James, Dirtyxan, DJ Rosegold, Dodie, DOUBLECAMP, Dylan Dunlap, Elle Winter, Emilia Ali, Emily Vu, Emily Weisband, Eva Under Fire, Faith Schueler, Ferris & Sylvester, Fiji Blue, Francis Karel, Grace Gibson, Grandson, Hand Made House, Hearty Har, Jackson Lundy, Jake Miller, Jake Wesley Rogers, Jillian Rossi, Jordy, Juice, Kaitlyn Morell, Kara Marni, Killboy, Lauren Weintraub, Lev Freedman, Louie Bello, lovelytheband, Magdalena Bay, Mandy Harvey, Marc E Bassy, Marlo the Barbarian, MarthaGunn, Matt Stell, Maty Noyes, Megan Wyler, Melt, Mia Gladstone, MINZ, Molly Moore, Naika Snapspeed, Nate Smith, Nina Baumer, No Love for the Middle Child, Not The Main Characters, Paravi Das, PUBLIC, Rachel Sermanni, Richard Walters, Savannah Sgro, Saygrace, Scarlett Burke, Siena Liggins, TABI, Tyler Posey + phem, Wolf, Wooze, Young Bari, Younger Hunger, and Zach Hood + more tba.
The 2021 festival will be shot across the globe from various locations, including artists’ homes, studios and venues. Specialty merchandise, first ever NFT festival poster and commemorative items will be available to fans through LiveXLive’s brand Custom Personalized Solutions. Items will include everything from shirts to hoodies and additional collectibles.
Last year, LiveXLive’s Music Lives festival earned over 50 million views and over five billion views for #musiclives on TikTok on 100+ performances, brought together notable musicians spanning multiple genres, including Anitta, Big Gigantic (DJ Set), Elephante, Swae Lee, Two Feet, Trippie Redd and more. J Balvin curated and hosted the Music Lives ‘Pa La Cultura’ block which featured Arcángel, DJ Pope, Manuel Medrano and some of the best Latino artists on the planet. The record breaking festival put emerging artists center stage, including Cici Cava, Matoma, MIYAVI, Nik West, The Green and Toni Cornell allowing fans to enjoy established artists they know and love, as well discover their next favorite obsession while raising money for the non-profit MusiCares COVID-19 Relief Fund.